Ownership Submission
FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  RIVERA ALFREDO
2. Date of Event Requiring Statement (Month/Day/Year)
08/01/2016
3. Issuer Name and Ticker or Trading Symbol
COCA COLA CO [KO]
(Last)
(First)
(Middle)
THE COCA-COLA COMPANY, ONE COCA-COLA PLAZA
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
_____ Officer (give title below) __X__ Other (specify below)
Group President
5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

ATLANTA, GA 30313
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock, $.25 Par Value 12,404
D (1)
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(Month/Day/Year)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy)   (2) 02/16/2021 Common Stock, $.25 Par Value 28,232 $ 31.9975 D  
Employee Stock Option (Right to Buy)   (3) 02/15/2022 Common Stock, $.25 Par Value 32,964 $ 34.3525 D  
Employee Stock Option (Right to Buy)   (4) 02/20/2023 Common Stock, $.25 Par Value 101,594 $ 37.61 D  
Employee Stock Option (Right to Buy)   (5) 02/19/2024 Common Stock, $.25 Par Value 156,290 $ 37.205 D  
Employee Stock Option (Right to Buy)   (6) 02/18/2025 Common Stock, $.25 Par Value 67,263 $ 41.885 D  
Employee Stock Option (Right to Buy)   (7) 02/17/2026 Common Stock, $.25 Par Value 38,751 $ 43.515 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
RIVERA ALFREDO
THE COCA-COLA COMPANY
ONE COCA-COLA PLAZA
ATLANTA, GA 30313
      Group President

Signatures

/s/ Alfredo Rivera 08/08/2016
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Exhibit Index - Exhibit No. 24 - Power of Attorney
(2) Option (with tax withholding right) granted on February 17, 2011 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
(3) Option (with tax withholding right) granted on February 16, 2012 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
(4) Option (with tax withholding right) granted on February 21, 2013 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.
(5) Option (with tax withholding right) granted on February 20, 2014 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.
(6) Option (with tax withholding right) granted on February 19, 2015 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.
(7) Option (with tax withholding right) granted on February 18, 2016 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.

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