SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
DC 20549
FORM
6-K
REPORT
OF
FOREIGN PRIVATE ISSUER
PURSUANT
TO RULE 13a-16 OR 15d-16 UNDER
THE
SECURITIES EXCHANGE ACT OF 1934
For
the
month of December 2007
.
FOMENTO
ECONÓMICO MEXICANO, S.A.B. DE C.V.
(Exact
name of Registrant as specified in its charter)
Mexican
Economic Development, Inc.
(Translation
of Registrant’s name into English)
United
Mexican States
(Jurisdiction
of incorporation or organization)
General
Anaya No. 601 Pte.
Colonia
Bella Vista
Monterrey,
Nuevo León 64410
México
(Address
of principal executive offices)
Indicate
by check mark whether the registrant files or will file annual
reports
under
cover of Form 20-F or Form 40-F:
Form
20-F x Form
40-F
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Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as
permitted
by Regulation S-T Rule 101(b)(1): _______
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as
permitted
by Regulation S-T Rule 101(b)(7): _______
Indicate
by check mark whether by furnishing the information contained in
this
Form,
the
registrant is also thereby furnishing the information to the
Commission
pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.
Yes No
x
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If
"Yes"
is marked, indicate below the file number assigned to the registrant
in
connection
with Rule 12g3-2(b): 82-_____________
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the
registrant
has duly caused this report to be signed on its behalf of the
undersigned,
thereunto duly authorized.
.
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FOMENTO
ECONÓMICO MEXICANO, S.A. DE C.V.
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By:
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/s/
Javier Astaburuauga
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Javier
Astaburuauga
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Chief
Financial Officer
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Date:
December 27, 2007
Latin
America's Beverage Leader
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FEMSA
Cerveza Announces
Differentiated
Price Increase in Mexico
Monterrey,
Mexico, December 27, 2007—
Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) (NYSE: FMX; BMV:
FEMSAUBD) today announced that its wholly owned subsidiary FEMSA
Cerveza
has initiated a differentiated price increase across Mexico that
aims to
mitigate the effects of severe raw material inflation experienced
in
recent times following international price trends, particularly in
the
prices of aluminum and grains.
The
price increase is being implemented by region, channel, brand and
package
and its weighted average will be equivalent to the expected general
inflation for 2008. The price movements were initiated late in the
fourth
quarter and will be finalized in January of 2008.
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FEMSA
is the leading beverage company in Latin America. It controls an
integrated beverage platform that comprises Coca-Cola FEMSA, the
largest
Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading
brewers
in Mexico and important beer exporter to the United States; and Oxxo,
the
largest and fastest growing convenience store chain in Mexico with
over
5,200 stores.
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