TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi
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1. Identity of the issuer or the underlying issuer
of existing shares to which voting rights are
attached: ii
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Pearson PLC
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2 Reason for the notification (please tick the appropriate box or boxes):
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An acquisition or disposal of voting rights
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X
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An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
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An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments
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X
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An event changing the breakdown of voting rights
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Other (please specify):
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3. Full name of person(s) subject to the
notification obligation: iii
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BlackRock, Inc.
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4. Full name of shareholder(s)
(if different from 3.):iv
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5. Date of the transaction and date on
which the threshold is crossed or
reached: v
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28th October 2010
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6. Date on which issuer notified:
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29th October 2010
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7. Threshold(s) that is/are crossed or
reached: vi, vii
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Holding has gone above 5%
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8. Notified details:
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A: Voting rights attached to shares viii, ix
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Class/type of
shares
if possible using
the ISIN CODE
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Situation previous
to the triggering
transaction
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Resulting situation after the triggering transaction
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Number
of
Shares
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Number
of
Voting
Rights
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Number
of shares
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Number of voting
rights
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% of voting rights x
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Direct
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Direct xi
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Indirect xii
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Direct
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Indirect
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GB0006776081
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N/A
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N/A
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N/A
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N/A
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39,728,158
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N/A
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4.89%
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B: Qualifying Financial Instruments
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Resulting situation after the triggering transaction
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Type of financial
instrument
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Expiration
date xiii
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Exercise/
Conversion Period xiv
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Number of voting
rights that may be
acquired if the
instrument is
exercised/ converted.
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% of voting
rights
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C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi
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Resulting situation after the triggering transaction
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Type of financial
instrument
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Exercise price
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Expiration date xvii
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Exercise/
Conversion period xviii
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Number of voting rights instrument refers to
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% of voting rights xix, xx
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CFD
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1,151,391
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Nominal
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Delta
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0.14%
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0.14%
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Total (A+B+C)
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Number of voting rights
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Percentage of voting rights
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40,879,549
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5.03%
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9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable: xxi
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BlackRock Investment Management (UK) Limited - 40,879,549 (5.03%)
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Proxy Voting:
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10. Name of the proxy holder:
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11. Number of voting rights proxy holder will cease
to hold:
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12. Date on which proxy holder will cease to hold
voting rights:
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13. Additional information:
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BlackRock Threshold Reporting Team
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14. Contact name:
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Stuart Watchorn
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15. Contact telephone number:
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020 7743 5741; stuart.watchorn@blackrock.com
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Note: Annex should only be submitted to the FSA not the issuer
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Annex: Notification of major interests in share
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A: Identity of the persons or legal entity subject to the notification obligation
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Full name
(including legal form of legal entities)
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BlackRock, Inc.
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Contact address
(registered office for legal entities)
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33 King William Street, London, EC4R 9AS
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Phone number & email
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020 7743 5741; stuart.watchorn@blackrock.com
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Other useful information
(at least legal representative for legal persons)
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Stuart Watchorn
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B: Identity of the notifier, if applicable
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Full name
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Contact address
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Phone number & email
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Other useful information
(e.g. functional relationship with the person or legal entity subject to the notification obligation)
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C: Additional information
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For notes on how to complete form TR-1 please see the FSA website.
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