Schedule 13G

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

SCHEDULE 13G

 

 

Under the Securities Exchange Act of 1934

(Amendment No.      )1

 

 

 

eLong, Inc.


(Name of Issuer)

 

Ordinary Shares, par value $0.01 per share


(Title of Class of Securities)

 

 

290138205


                                (CUSIP Number)                                

 

October 27, 2004


(Date of Event Which Requires Filing of this Statement)

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

 

¨ Rule 13d-1(b)

 

¨ Rule 13d-1(c)

 

x Rule 13d-1(d)

 

1   The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

 

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).


CUSIP No.

   290138205   

13G

    

 

  1  

NAMES OF REPORTING PERSONS

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

            Blue Ridge Limited Partnership

   
  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨

(b)  x

   
  3  

SEC USE ONLY

 

 

   
  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

            New York

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5    SOLE VOTING POWER

 

                0


  6    SHARED VOTING POWER

 

                1,475,751


  7    SOLE DISPOSITIVE POWER

 

                0


  8    SHARED DISPOSITIVE POWER

 

                1,475,751

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

            1,475,751

   
10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

 

 

 

x

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

            5.2%

   
12  

TYPE OF REPORTING PERSON

 

            PN

   

 

* SEE INSTRUCTIONS BEFORE FILLING OUT!

 

Page 2 of 17


CUSIP No.

   290138205   

13G

    

 

  1  

NAMES OF REPORTING PERSONS

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

            Blue Ridge Offshore Master Limited Partnership

   
  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨

(b)  x

   
  3  

SEC USE ONLY

 

 

   
  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

            Cayman Islands

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5    SOLE VOTING POWER

 

                0


  6    SHARED VOTING POWER

 

                458,744


  7    SOLE DISPOSITIVE POWER

 

                0


  8    SHARED DISPOSITIVE POWER

 

                458,744

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

            458,744

   
10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

 

 

 

x

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

            1.6%

   
12  

TYPE OF REPORTING PERSON

 

            PN

   

 

 

Page 3 of 17


CUSIP No.

   290138205   

13G

    

 

  1  

NAMES OF REPORTING PERSONS

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

            JAG Holdings, LLC

   
  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨

(b)  x

   
  3  

SEC USE ONLY

 

 

   
  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

            New York

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5    SOLE VOTING POWER

 

                0


  6    SHARED VOTING POWER

 

                1,475,751


  7    SOLE DISPOSITIVE POWER

 

                0


  8    SHARED DISPOSITIVE POWER

 

                1,475,751

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

            1,475,751

   
10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

 

 

 

x

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

            5.2%

   
12  

TYPE OF REPORTING PERSON

 

            00

   

 

* SEE INSTRUCTIONS BEFORE FILLING OUT!

 

Page 4 of 17


CUSIP No.

   290138205   

13G

    

 

  1  

NAMES OF REPORTING PERSONS

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

            JAG Offshore Holdings, LLC

   
  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨

(b)  x

   
  3  

SEC USE ONLY

 

 

   
  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

            New York

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5    SOLE VOTING POWER

 

                0


  6    SHARED VOTING POWER

 

                458,744


  7    SOLE DISPOSITIVE POWER

 

                0


  8    SHARED DISPOSITIVE POWER

 

                458,744

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

            458,744

   
10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

 

 

 

x

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

            1.6%

   
12  

TYPE OF REPORTING PERSON

 

            00

   

 

* SEE INSTRUCTIONS BEFORE FILLING OUT!

 

Page 5 of 17


CUSIP No.

   290138205   

13G

    

 

  1  

NAMES OF REPORTING PERSONS

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

            John A. Griffin

   
  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨

(b)  x

   
  3  

SEC USE ONLY

 

 

   
  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

            United States

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5    SOLE VOTING POWER

 

                0


  6    SHARED VOTING POWER

 

                1,934,495


  7    SOLE DISPOSITIVE POWER

 

                0


  8    SHARED DISPOSITIVE POWER

 

                1,934,495

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

            1,934,495

   
10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

 

 

 

x

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

            6.8%

   
12  

TYPE OF REPORTING PERSON

 

            IN

   

 

* SEE INSTRUCTIONS BEFORE FILLING OUT!

 

Page 6 of 17


CUSIP No.

   290138205   

13G

    

 

  1  

NAMES OF REPORTING PERSONS

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

            RMG Holdings, LLC

   
  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨

(b)  x

   
  3  

SEC USE ONLY

 

 

   
  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

            New York

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5    SOLE VOTING POWER

 

                0


  6    SHARED VOTING POWER

 

                460,375


  7    SOLE DISPOSITIVE POWER

 

                0


  8    SHARED DISPOSITIVE POWER

 

                460,375

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

            460,375

   
10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

 

 

 

x

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

            1.6%

   
12  

TYPE OF REPORTING PERSON

 

            00

   

 

* SEE INSTRUCTIONS BEFORE FILLING OUT!

 

Page 7 of 17


CUSIP No.

   290138205   

13G

    

 

  1  

NAMES OF REPORTING PERSONS

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

            Richard M. Gerson

   
  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨

(b)  x

   
  3  

SEC USE ONLY

 

 

   
  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

            United States

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5    SOLE VOTING POWER

 

                0


  6    SHARED VOTING POWER

 

                460,375


  7    SOLE DISPOSITIVE POWER

 

                0


  8    SHARED DISPOSITIVE POWER

 

                460,375

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

            460,375

   
10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

 

 

 

x

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

            1.6%

   
12  

TYPE OF REPORTING PERSON

 

            IN

   

 

* SEE INSTRUCTIONS BEFORE FILLING OUT!

 

Page 8 of 17


Item 1

 

(a).

  

Name of Issuer

 

eLong, Inc.

         

Item 1

 

(b).

   Address of Issuer’s Principal Executive Office          
        

Block B, Xing Ke Plaza

10 Jiuxianqiao Zhonglu

Chaoyang District, Beijing 100016

People’s Republic of China

         

Item 2

 

(a).

   Name of Person Filing          
         This statement is filed by:          
         Blue Ridge Limited Partnership (“BRLP”) with respect to shares owned by it.          
         Blue Ridge Offshore Master Limited Partnership (“BROMLP”) with respect to shares owned by it.          
         JAG Holdings, LLC (“JAG”) with respect to shares owned by BRLP.          
         JAG Offshore Holdings, LLC (“JAG Offshore”) with respect to shares owned by BROMLP.          
         John A. Griffin (“Griffin”) with respect to shares owned by BRLP and BROMLP.          
         RMG Holdings, LLC (“RMG Holdings”) with respect to shares owned by it.          
         Richard M. Gerson (“Gerson”) with respect to shares owned by RMG Holdings.          
         The foregoing persons are hereinafter sometimes collectively, referred to as the “Reporting Persons”          

Item 2

 

(b).

   Address of Principal Business Office or, if none, Residence:          
         The address of the business office of each of the Reporting Persons is:          
        

660 Madison Avenue, 20th Floor

New York, NY 10021

         

Item 2

 

(c).

   Citizenship          
         BRLP is a limited partnership organized under the laws of the State of New York, and BROMLP is a limited partnership organized under the laws of the Cayman Islands. JAG, JAG Offshore and RMG Holdings are limited liability companies organized under the laws of the State of New York. Griffin and Gerson are United States citizens.          

 

Page 9 of 17


Item 2

 

(d).

   Title of Class of Securities          
         Ordinary Shares, par value $0.01 per share          

Item 2

 

(e).

   CUSIP Number          
         290138205          

Item 3.

  If this statement is filed pursuant to Rules 13d-1(b) or Rule 13d-2(b) or (c), check whether the person filing is a:     
    (a)    ¨    Broker or dealer registered under Section 15 of the Exchange Act.
    (b)    ¨    Bank as defined in Section 3(a)(6) of the Exchange Act.
    (c)    ¨    Insurance Company as defined in Section 3(a)(19) of the Exchange Act.
    (d)    ¨    Investment company registered under Section 8 of the Investment Company Act.
    (e)    ¨    An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);
    (f)    ¨    An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(ii)(F);
    (g)    ¨    A parent holding company or control person in accordance with Rule 13d-1(b)(ii)(G);
    (h)    ¨    A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act;
    (i)    ¨    A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act;
    (j)    ¨    Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

Item 4.

  Ownership          
    A.    BRLP          
         (a)    Amount beneficially owned: 1,475,751          
         (b)    Percent of class: 5.2%          
         (c)    Number of shares as to which the person has:          
              (i)    Sole power to vote: 0          
              (ii)    Shared power to vote: 1,475,751          
              (iii)    Sole power to dispose or to direct the disposition of: 0          
              (iv)    Shared power to dispose or to direct the disposition of: 1,475,751          

 

Page 10 of 17


   

B.

   BROMLP          
         (a)    Amount beneficially owned:  458,744          
         (b)    Percent of class:  1.6%          
         (c)    Number of shares as to which the person has:          
              (i)    Sole power to vote:  0          
              (ii)    Shared power to vote:  458,744          
              (iii)    Sole power to dispose or to direct the disposition of:  0          
              (iv)    Shared power to dispose or to direct the disposition of:  458,744          
   

C.

   JAG          
         (a)    Amount beneficially owned:  1,475,751          
         (b)    Percent of class:  5.2%          
         (c)    Number of shares as to which the person has:          
              (i)    Sole power to vote:  0          
              (ii)    Shared power to vote:  1,475,751          
              (iii)    Sole power to dispose or to direct the disposition of:  0          
              (iv)    Shared power to dispose or to direct the disposition of:  1,475,751          
   

D.

   JAG Offshore          
         (a)    Amount beneficially owned:  458,744          
         (b)    Percent of class:  1.6%          
         (c)    Number of shares as to which the person has:          
              (i)    Sole power to vote:  0          
              (ii)    Shared power to vote:  458,744          
              (iii)    Sole power to dispose or to direct the disposition of:  0          
              (iv)    Shared power to dispose or to direct the disposition of:  458,744          
   

E.

   Griffin          
         (a)    Amount beneficially owned:  1,934,495          
         (b)    Percent of class:  6.8%          
         (c)    Number of shares as to which the person has:          
              (i)    Sole power to vote:  0          
              (ii)    Shared power to vote:  1,934,495          
              (iii)    Sole power to dispose or to direct the disposition of:  0          
              (iv)    Shared power to dispose or to direct the disposition of:  1,934,495          
   

F.

   RMG Holdings          
         (a)    Amount beneficially owned:  460,375          
         (b)    Percent of class:  1.6%          
         (c)    Number of shares as to which the person has:          
              (i)    Sole power to vote:  0          
              (ii)    Shared power to vote:  460,375          
              (iii)    Sole power to dispose or to direct the disposition of:  0          
              (iv)    Shared power to dispose or to direct the disposition of:  460,375          

 

Page 11 of 17


    G.    Gerson          
         (a)      Amount beneficially owned:  460,375          
         (b)    Percent of class:  1.6%          
         (c)    Number of shares as to which the person has:          
              (i)    Sole power to vote:  0          
              (ii)    Shared power to vote:  460,375          
              (iii)    Sole power to dispose or to direct the disposition of:  0          
              (iv)    Shared power to dispose or to direct the disposition of:  460,375          

 

JAG is the general partner of BRLP. Griffin is the sole managing member of JAG. Griffin and JAG share investment and voting control over shares held by BRLP.

 

JAG Offshore is the general partner of BROMLP. Griffin is the sole managing member of JAG Offshore. Griffin and JAG Offshore share investment and voting control over shares held by BROMLP.

 

Gerson is the sole member of RMG Holdings. Gerson has investment and voting control over shares held by RMG Holdings.

 

Pursuant to an agreement among RMG Holdings, Gerson and Blue Ridge Capital, L.L.C., RMG Holdings and Gerson may not exercise voting, consent or other rights they may have as shareholders of the issuer in a manner adverse to BRLP’s interests, nor may RMG Holdings or Gerson transfer shares of the issuer without the prior consent of BRLP.

 

Each of the Reporting Persons disclaims beneficial ownership of shares, except to the extent described in Item 2(a) above.

 

Note that the foregoing share ownership amounts and percentages are as of December 31, 2004. On January 7, 2005, IACT Asia Pacific Limited, a shareholder of the issuer, consummated a warrant exercise pursuant to which it acquired additional shares of the issuer, and which entailed the concurrent re-purchase by the issuer of shares held by BRLP, BROMLP and RMG Holdings, in addition to other shareholders of the issuer. As a result of the re-purchase, the ownership amounts and percentages of the Reporting Persons decreased, so that, as of January 7, 2005, such ownership amounts and percentages were as follows (in all cases in respect of shared voting and dispositive power, as expressed above in this item 4): BRLP — 654,314 shares (3.3%); BROMLP — 240,325 shares (1.2%); JAG — 654,314 shares (3.3%); JAG Offshore — 240,325 shares (1.2%); Griffin — 894,639 shares (4.4%); RMG Holdings — 200,469 (1%); and Gerson — 200,469 (1%).

 

Item 5.

   Ownership of Five Percent or Less of a Class          
     Not applicable          

Item 6.

   Ownership of More than Five Percent on Behalf of Another Person          
     Not applicable          

 

Page 12 of 17


Item 7.

   Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company
     Not applicable

Item 8.

   Identification and Classification of Members of the Group          
     Not applicable          

Item 9.

   Notice of Dissolution of Group          
     Not applicable          

Item 10.

   Certification          
     Not applicable          

 

Page 13 of 17


SIGNATURE

 

After reasonable inquiry and to the best of their knowledge and belief, each of the undersigned certifies that the information set forth in this statement is true, complete and correct.

 

February 11, 2005

 

BLUE RIDGE LIMITED PARTNERSHIP
    By:  

JAG Holdings, LLC, as General
Partner

    By:  

/s/ John A. Griffin


    Name:   John A. Griffin
    Title:   Managing Member

BLUE RIDGE OFFSHORE MASTER LIMITED PARTNERSHIP

    By:  

JAG Offshore Holdings, LLC, as General Partner

    By:  

/s/ John A. Griffin


    Name:   John A. Griffin
    Title:   Managing Member
JAG HOLDINGS, LLC
By:  

/s/ John A. Griffin


Name:   John A. Griffin
Title:   Managing Member
JAG OFFSHORE HOLDINGS, LLC
By:  

/s/ John A. Griffin


Name:   John A. Griffin
Title:   Managing Member
JOHN A. GRIFFIN

/s/ John A. Griffin


 

Page 14 of 17


RMG HOLDINGS, LLC
By:  

/s/ Richard M. Gerson


Name:   Richard M. Gerson
Title:   Managing Member
RICHARD M. GERSON

/s/ Richard M. Gerson


 

 

Page 15 of 17


AGREEMENT RELATING TO JOINT FILING OF SCHEDULE 13G

 

The undersigned hereby agree that a single Schedule 13G (or any amendment thereto) relating to the Ordinary Shares of eLong, Inc. shall be filed on behalf of each of the undersigned and that this Agreement shall be filed as an Exhibit to such Schedule 13G.

 

This Agreement and the filing of the Schedule 13G shall not be construed to be an admission that any of the undersigned is a member of a “group” consisting of one or more of such persons pursuant to Section 13(g) of the Securities Exchange Act of 1934, as amended and the rules thereunder.

 

Dated: February 9, 2005

 

BLUE RIDGE LIMITED PARTNERSHIP
    By:   JAG Holdings, LLC, as General Partner
    By:  

/s/ John A. Griffin


    Name:   John A. Griffin
    Title:   Managing Member

BLUE RIDGE OFFSHORE MASTER LIMITED PARTNERSHIP

    By:  

JAG Offshore Holdings, LLC, as General Partner

    By:  

/s/ John A. Griffin


    Name:   John A. Griffin
    Title:   Managing Member
JAG HOLDINGS, LLC
By:  

/s/ John A. Griffin


Name:   John A. Griffin
Title:   Managing Member
JAG OFFSHORE HOLDINGS, LLC
By:  

/s/ John A. Griffin


Name:   John A. Griffin
Title:   Managing Member

 

Page 16 of 17


JOHN A. GRIFFIN

/s/ John A. Griffin


RMG HOLDINGS, LLC
By:  

/s/ Richard M. Gerson


Name:   Richard M. Gerson
Title:   Managing Member
RICHARD M. GERSON

/s/ Richard M. Gerson


 

Page 17 of 17