Form 11-K
Table of Contents

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 11-K

 

 

 

x ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2010 [NO FEE REQUIRED]

OR

 

¨ TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

For the transition period from              to             

Commission File Number: 0-23008

 

 

Valassis Employees’ Retirement Savings Plan

Valassis Communications, Inc.

(Exact Name of Registrant as Specified in its Charter)

 

Delaware   38-2760940

(State or Other Jurisdiction of

Incorporation or Organization)

 

(IRS Employer

Identification Number)

19975 Victor Parkway

Livonia, Michigan 48152

(address of principal executive offices)

Registrant’s Telephone Number: (734) 591-3000

 

 

 


Table of Contents
   Valassis Employees’ Retirement Savings Plan
   Financial Statements
   (and supplemental schedule)
   Years Ended December 31, 2010 and 2009

The report accompanying these financial statements was issued by

BDO USA, LLP, a Delaware limited liability partnership, and the U.S. member of

BDO International Limited, a UK company limited by guarantee, and forms part

of the international BDO network of independent member firms.


Table of Contents

Valassis Employees’ Retirement Savings Plan

 

Financial Statements

(and supplemental schedule)

Years Ended December 31, 2010 and 2009


Table of Contents

Valassis Employees’ Retirement Savings Plan

Contents

 

 

Independent Auditors’ Report

     3   

Financial Statements

  

Statements of Net Assets Available for Benefits as of December 31, 2010 and 2009

     5   

Statements of Changes in Net Assets Available for Benefits for the Years Ended December  31, 2010 and 2009

     6   

Notes to Financial Statements

     7-16   

Supplemental Schedule

  

Schedule of Assets (Held at End of Year) as of December 31, 2010

     18-19   

Signature

     20   

Exhibit 23

  

Consent of Independent Registered Accounting Firm

     21   

 

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Table of Contents

Independent Auditors’ Report

To the Plan Administrator

Valassis Employees’ Retirement Savings Plan

Livonia, Michigan

We have audited the accompanying statements of net assets available for benefits of the Valassis Employees’ Retirement Savings Plan (the “Plan”) as of December 31, 2010 and 2009, and the related statement of changes in net assets available for benefits for the years then ended. These financial statements are the responsibility of the Plan’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Plan is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Plan’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the net assets available for benefits of the Plan as of December 31, 2010 and 2009, and the changes in net assets available for benefits for the years then ended in conformity with accounting principles generally accepted in the United States of America.

Our audits were performed for the purpose of forming opinions on the basic financial statements taken as a whole. The accompanying supplemental schedule of assets as of December 31, 2010 is presented for the purpose of additional analysis and is not a required part of the basic financial statements but is supplementary information required by the Department of Labor’s Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974. This supplemental schedule is the responsibility of the Plan’s management. The supplemental schedule has been subjected to the auditing procedures applied in the audits of the basic financial statements and, in our opinion, is fairly stated in all material respects in relation to the basic financial statements taken as a whole.

BDO USA, LLP

Troy, Michigan

June 22, 2011

BDO USA, LLP, a Delaware limited liability partnership, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms.

BDO is the brand name for the BDO network and for each of the BDO Member Firms.

 

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Table of Contents

Financial Statements

 


Table of Contents

Valassis Employees’ Retirement Savings Plan

Statements of Net Assets Available for Benefits

 

 

December 31,

   2010      2009  

Assets

     

Investments, at fair value (Notes 2, 4, and 5)

     

Common collective funds

   $ 161,445,015       $ 141,868,035   

Mutual funds

     161,016,810         130,591,384   

Valassis stock fund

     33,734,971         28,821,733   

Self-directed brokerage account

     23,534,800         19,548,323   
                 

Total Investments at Fair Value

     379,731,596         320,829,475   
                 

Receivables

     

Notes receivable from participants

     11,240,427         9,778,103   

Employer contributions

     8,877,736         10,469,494   
                 

Total Receivables

     20,118,163         20,247,597   
                 

Insurance Contracts

     32,656         31,222   
                 

Total Assets

     399,882,415         341,108,294   
                 

Liabilities

     

Corrective distributions to employees

     944,659         —     
                 

Net Assets Available for Benefits

     398,937,756         341,108,294   

Adjustment from fair value to contract value for fully benefit-responsive investment contracts (Note 2)

     592,823         2,406,776   
                 

Net Assets Available for Benefits

   $ 399,530,579       $ 343,515,070   
                 

See accompanying independent auditors’ report and notes to financial statements.

 

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Table of Contents

Valassis Employees’ Retirement Savings Plan

Statements of Changes in Net Assets Available for Benefits

 

 

Year ended December 31,

   2010      2009  

Additions

     

Contributions

     

Participant

   $ 16,555,276       $ 16,244,227   

Employer

     8,940,521         10,533,757   
                 

Total Contributions

     25,495,797         26,777,984   
                 

Investment Income

     

Interest and dividends

     2,826,662         1,788,290   

Net realized and unrealized gains

     

Employer common stock

     20,919,658         36,644,168   

Mutual funds

     14,932,667         29,682,414   

Brokerage account

     1,961,676         9,303,963   

Common collective funds

     15,011,847         19,221,598   
                 

Total Investment Income

     55,652,510         96,640,433   
                 

Other Income

     

Interest income - notes receivable from participants

     497,508         573,572   
                 

Total Additions

     81,645,815         123,991,989   
                 

Deductions

     

Benefit payments and other deductions

     21,562,255         14,129,209   

Hardship and other withdrawals

     3,642,557         2,282,115   

Administrative expenses

     425,494         352,744   
                 

Total Deductions

     25,630,306         16,764,068   
                 

Net Increase in Net Assets Available for Benefits

     56,015,509         107,227,921   

Net Assets Available for Benefits, beginning of year

     343,515,070         236,287,149   
                 

Net Assets Available for Benefits, end of year

   $ 399,530,579       $ 343,515,070   
                 

See accompanying independent auditors’ report and notes to financial statements.

 

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Table of Contents

Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

1. Plan Description

The following brief description of the Valassis Employees’ Retirement Savings Plan (the “Plan”) is provided for general information purposes only. Participants should refer to the Plan documents for more complete information.

The Plan was established under the provisions of Section 401(k) of the Internal Revenue Code.

General

Employees of Valassis Communications, Inc. (“Valassis” or the “Company”) may become participants upon date of hire in the 401(k) portion of the Plan. Employees become eligible for the profit sharing portion of the Plan after they have completed the eligibility requirements which are one year of service and 1,000 hours of service. Collectively bargained employees are subject to the terms of their bargaining agreement. Once eligible for profit sharing, employees must work 1,000 hours in the Plan year in order to receive a profit sharing contribution for that year.

Contributions

Participants may contribute a self-determined portion, between 1 percent and 50 percent, of their compensation to the Plan, subject to tax deferral limitations established by the Internal Revenue Code. Participants may elect between pre-tax contributions or Roth 401(k) after-tax contributions. Collectively bargained employees are subject to their contract terms.

Effective January 1, 2008, the Plan allows for an employer match for union employees of 100 percent of the first 6 percent of salary annually. Employer matching contributions for the years ended December 31, 2010 and 2009 amounted to $64,147 and $62,751, respectively.

The Company may also make a discretionary profit-sharing contribution based on the compensation of the participant. Employer profit-sharing contributions for the years ended December 31, 2010 and 2009 amounted to $9,014,682 and $10,471,006, respectively.

Participant Accounts

Each participant’s account is credited with the participant’s contribution, allocations of the Company’s contributions and plan earnings and expenses. Allocations are based on participant earnings or account balances, as defined. The benefit to which a participant is entitled is the benefit that can be provided from the participant’s vested account. Participants may direct the investments of their account balances into various investment options offered by the Plan.

Participants elect to invest their account balance and contributions among various investment options provided by the Valassis Employees’ Retirement Savings Plan Retirement Plan Committee (the “Committee”), including an option to invest in the Company common stock.

 

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Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

 

Participant Loans

The Plan permits participants to obtain loans up to $50,000, but limited to no more than 50 percent of the value of the participant’s account. This limit is imposed on the combined total of all loans from the Plan. Loan applications must be approved and are not available to highly compensated employees, officers, or stockholders in amounts greater than those available to other employees. Loan terms are limited to five years unless the borrower provides proof that the loan is for the purchase of a primary residence, in which case the Plan Administrator may extend the term up to 10 years. The loans are collateralized by the balance in the participant’s account. Interest rates are established at the prime rate, as determined by the Plan Administrator, as of the beginning of the month in which the loan originates.

Forfeitures

Voluntary employee contributions are nonforfeitable at all times. However, the nonvested portion of the employer contribution is forfeitable. Forfeited amounts may be used by the Company to offset future contributions and plan expenses. Vesting of employer contributions is described below. Forfeitures applied against employer contributions in 2010 and 2009 totaled $138,308 and $0, respectively. Forfeitures applied against plan expenses in 2010 and 2009 totaled $65,800 and $38,369, respectively. At December 31, 2010 and 2009, there were approximately $206,700 and $65,100, respectively, in forfeited nonvested accounts.

Hardship and Other Withdrawals

Participants may withdraw an amount from their account due to hardship, as defined in the Plan. Generally, hardship withdrawals are limited to the purchase of a primary residence, education or medical expenses, to prevent eviction or foreclosure on a participant’s principal residence, burial or funeral expense for a spouse, parent, child or tax dependent, or expenses for the repair of damage to a participant’s principal residence that would qualify for casualty deduction under Code Section 165. In addition, the Plan allows for in-service distributions, as defined by the Plan.

Benefit Payments

The normal retirement age defined by the Plan is 62. Upon normal retirement or death, the entire balance of the participant’s account becomes payable to the participant or his or her beneficiary. All benefits are payable in a lump-sum amount or qualified joint and survivor annuity. Benefit payments to participants are recorded upon distribution.

 

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Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

 

Vesting

Employee contributions are vested 100 percent at the time they are made. Employer contributions are vested in accordance with the following schedule:

 

Years of Service

   Percentage  

1

     20

2

     40

3

     60

4

     80

5

     100

2. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying financial statements of the Plan are prepared on the accrual basis of accounting.

Accounting guidance requires investment contracts held by a defined-contribution plan to be reported at fair value. However, contract value is the relevant measurement attributable for that portion of the net assets available for benefits of a defined-contribution plan attributable to fully benefit-responsive investment contracts because contract value is the amount participants would receive if they were able to initiate permitted transactions under the terms of the Plan. Accordingly, the Statement of Net Assets Available for Benefits presents the fair value of the investment contracts as well as the adjustment of the fully benefit-responsive investment contracts from fair value to contract value. The Statement of Changes in Net Assets Available for Benefits is prepared on a contract value basis.

Recent Accounting Pronouncements

The following new standards were effective for the Plan in 2010:

Disclosures about Fair Value Measurements - In January 2010, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2010-06, “Fair Value Measurements and Disclosures (ASC Topic 820) - Improving Disclosures about Fair Value Measurements.” The standard added new requirements for disclosures about transfers into and out of Levels 1 and 2 and clarified existing fair value disclosures about the level of disaggregation and about inputs and valuation techniques used to measure fair value. The portion of this standard related to these items was effective for the Plan in 2010 and its adoption did not have a significant impact on the financial statements. In addition, the standard added requirements for separate disclosures about the activity relating to Level 3 fair value measurements effective for the Plan on January 1, 2011. See Note 5 for the required disclosures.

 

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Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

 

Reporting Loans to Participants - In September 2010, the FASB issued ASU No. 2010-25, “Reporting Loans to Participants by Defined Contribution Pension Plans” (ASC 962), which is effective for the Plan in 2010. This ASU requires participant loans to be classified as notes receivable from participants, which are segregated from plan investments and measured at their unpaid principal balance plus any accrued but unpaid interest. The guidance is effective for fiscal years ending after December 15, 2010. In accordance with the transition provisions, prior years’ presentation and disclosures have been retrospectively adjusted to conform to the new standard.

Reclassification

Participant loans previously reported as a component of investments have been reclassified to a component of receivables in order to conform to the current year presentation.

Investment Valuation, Transactions and Income Recognition

The investments of the Plan are reported at fair value. The fair value of a financial instrument is the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (the exit price).

Mutual Funds - These are public investment vehicles valued using the Net Asset Value (“NAV”) provided by the administrator of the fund. The NAV is based on the value of the underlying assets owned by the fund, minus its liabilities, and then divided by the number of shares outstanding. The NAV is a quoted price in an active market and classified within Level 1 of the valuation hierarchy.

Common Collective Funds (“CCF”) - These investments are public investment vehicles valued using the NAV provided by the administrator of the fund. The NAV is based on the value of the underlying assets owned by the fund, minus its liabilities, and then divided by the number of shares outstanding. The CCF is classified within Level 2 of the valuation hierarchy because the NAV’s unit price is quoted on a private market that is not active; however, the unit price is based on underlying investments which are traded on an active market. Units of a CCF may generally be purchased and redeemed daily on each business day the CCF is open, subject to acceptance by the trustee. Market timing or excessive and abusive trading are not permitted in CCF. Units in the CCF are not transferable, are not subject to assignment or alienation by any plan participant, may not be pledged as collateral security for any debt of a plan or plan participant and may not be made subject to any claim of any creditor of any plan or plan participant. The Plan is permitted to redeem investment units at NAV on the measurement date. The CCF may participate in securities lending. The objective of the JPMCB SmartRetirement Funds is to seek high total return with a shift to current income and capital appreciation over time as the CCF approaches the target retirement date. To achieve this, the fund invests in a combination of equity, fixed income and short-term mutual funds. The objective of the JPMCB Equity Fund is to seek investment results that correspond to the aggregate price and dividend performance of securities in the Standard & Poor’s 500 Composite Stock Price index.

 

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Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

 

Included in the CCF is a stable value fund that has investments in fully benefit-responsive investment contracts which are valued at contract value. Contract value represents investments at cost plus accrued interest income less amounts withdrawn to pay benefits. The fair value of the stable value common collective fund is based on discounting the related cash flows of the underlying investment contracts based on current yields of similar instruments with comparable durations. The stable value fund’s objective is to protect principal while providing a higher rate of return than shorter maturity investments. To achieve this, the fund invests in instruments which are not expected to experience significant price fluctuations in most economic or interest rate environments. However there is no assurance that this objective can be achieved.

The crediting rate is generally adjusted quarterly and is tied to the changing yields on the portfolio as well as the performance of the underlying investments. In addition, the rate at which return is credited to participant accounts (“crediting rate”) can change as the difference between market value and book value of the covered assets changes. As a result, the crediting rate will generally reflect, over time, movements in prevailing interest rates and the performance of the underlying investments. The average crediting rate was 2.9% and 2.5% for the years ended December 31, 2010 and 2009, respectively.

Valassis Communications, Inc. Common Stock - Valassis Communications, Inc. common stock is valued at the closing price reported on the New York Stock Exchange Composite Listing and is classified within Level 1 of the valuation hierarchy.

Brokerage Accounts - The CISC Brokerage Option is made up of mutual funds, corporate common stocks interest bearing cash and various other investments. The investments are public investments valued using the Net Asset Value provided by the administrator of the fund or the closing values provided by the applicable stock exchange composite listings for any corporate stock. The NAV is a quoted price in an active market or regional exchange and classified within Level 1 and 2 of the valuation hierarchy.

The preceding methods described may produce a fair value calculation that may not be indicative of net realizable value or reflective of future fair values. Furthermore, although the Plan believes its valuation methods are appropriate and consistent with other market participants, the use of different methodologies or assumptions to determine the fair value of certain financial instruments could result in a different fair value measurement at the reporting date.

Purchases and sales of the investments within the Plan are reflected on a trade-date basis. Dividend income is recorded on the ex-dividend date. Interest income is recorded on the accrual basis. The Plan presents in the Statements of Changes in Net Assets Available for Benefits the net appreciation (depreciation) in fair value of investments which consists of the realized gains or losses and the unrealized appreciation (depreciation) on those investments.

Notes Receivable from Participants

Participant loans are reclassified as notes receivable from participants, and are measured at the unpaid principal balance plus accrued interest. The Plan classifies all participants with no payments received for a specified time period according to the Plan document as in default. Defaulted loans are deemed distributed and recorded as benefits paid to participants in the Statement of Changes in Net Assets Available for Benefits. During 2010 and 2009, $96,674 and $96,064 was recorded as deemed distributions, respectively.

 

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Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

 

Benefits Payment

Benefit payments are recorded when paid.

Administrative Expenses

Certain plan expenses are paid by the Company while other administrative expenses of the Plan are paid by the Plan as provided in the Plan document.

Management Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amount of assets and liabilities at the date of the financial statements and the reported amount of changes in net assets during the reporting period. Actual results could differ from those estimates.

Risks and Uncertainties

The Plan provides for investment in the Company Stock Fund. At December 31, 2010 and 2009, approximately eight percent of the Plan’s net assets were invested in the common stock of the Company, respectively. The underlying value of the Company common stock is entirely dependent upon performance of the Company and the market valuation of such performance.

The Plan invests in various securities including mutual funds, common collective funds, and corporate stocks. Investment securities, in general, are exposed to various risks, such as interest rate, credit, and overall market volatility. Due to the level of risk associated with certain investment securities and the level of uncertainty related to changes in the value of investment securities, it is at least reasonably possible that changes in the risks and values of investment securities will occur in the near term and that such changes could materially affect the amounts reported in the Statement of Net Assets Available for Benefits.

Subsequent Events

We monitor significant events occurring after the balance sheet date and prior to the issuance of the financial statements to determine the impact, if any, of events on the financial statements to be issued. All subsequent events of which we are aware were evaluated through the filing date of this Form 11-K.

3. Party-In-Interest Transactions

Certain plan investments are shares of funds managed by JP Morgan Chase Bank. JPMorgan Chase Bank is the trustee as defined by the Plan and JPMorgan Retirement Plan Services is the recordkeeper; therefore, these transactions qualify as party-in-interest transactions. Fees paid by the Plan for investment management services were included as a reduction of the return earned on each fund.

The Plan held $33,734,971 and $28,821,733 of the Company’s stock in the Valassis Stock Fund as of December 31, 2010 and 2009, respectively. Participants have loans from their participant accounts outstanding in the amount of $11,240,427 and $9,778,103 as of December 31, 2010 and 2009, respectively.

 

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Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

 

4. Investments

The following presents investments that represent five percent or more of the Plan’s net assets:

 

December 31,

   2010      2009  

Investments, at fair value

     

JPMorgan Equity Index Fund

   $ 47,404,852       $ 39,192,647   

American Funds Growth Fund of America

     42,452,675         37,869,490   

Harbor International Fund

     36,342,539         30,748,946   

Valassis Stock Fund

     33,734,971         28,821,733   

Federated Total Return Bond Fund

     26,492,338         17,339,244   

Investment, at fair value

     

JPMorgan Stable Asset Income Fund

     57,525,079         58,647,060   

5. Fair Value Measurements

Accounting guidance defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction value hierarchy which requires an entity to maximize the use of observable inputs when measuring fair value.

The guidance describes three levels of inputs that may be used to measure fair value.

Level 1 - Inputs to the valuation methodology are quoted prices available in active markets for identical investments as of the reporting date;

Level 2 - Inputs to the valuation methodology are other than quoted prices in active markets, which are either directly or indirectly observable as of the reporting date, and fair value can be determined through the use of models or other valuation methodologies; and

Level 3 - Inputs to the valuation methodology are unobservable inputs in situations where there is little or no market activity of the asset and liability and the reporting entity makes estimates and assumptions related to the pricing of the asset or liability including assumptions regarding risk.

A financial instrument’s level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement.

 

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Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

 

The following tables set forth by level within the fair value hierarchy the Plan investment assets at fair value, as of December 31, 2010 and 2009, respectively.

 

     As of December 31, 2010  
     Level 1      Level 2      Level 3      Total Fair Value  

Assets

           

Collective investment trusts

   $ —         $ 161,445,015       $ —         $ 161,445,015   
                                   

Mutual Funds

           

Large cap

   $ 71,739,683       $ —         $ —         $ 71,739,683   

International growth fund

     36,342,539         —           —           36,342,539   

Mid cap

     7,200,943         —           —           7,200,943   

Fixed Income fund

     26,492,338         —           —           26,492,338   

Small cap

     19,241,307         —           —           19,241,307   
                                   

Total Mutual Funds

     161,016,810         —           —           161,016,810   
                                   

Common Stock - VCI

     33,734,971         —           —           33,734,971   
                                   

Brokerage Accounts

           

Corporate stock - common

     14,003,563         —           —           14,003,563   

Corporate stock - preferred

     123,787               123,787   

Interest bearing cash

     6,668,642         —           —           6,668,642   

Registered investment companies

     1,354,112         —           —           1,354,112   

Other

     —           1,384,696         —           1,384,696   
                                   

Total Brokerage Accounts

     22,150,104         1,384,696         —           23,534,800   
                                   

Total Assets

   $ 216,901,885       $ 162,829,711       $ —         $ 379,731,596   
                                   

 

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Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

 

     As of December 31, 2009  
     Level 1      Level 2      Level 3      Total Fair Value  

Assets

           

Collective investment trusts

   $ —         $ 141,868,035       $ —         $ 141,868,035   
                                   

Mutual Funds

           

Large cap

   $ 63,635,443       $ —         $ —         $ 63,635,443   

International growth fund

     30,748,946         —           —           30,748,946   

Fixed Income fund

     4,703,011         —           —           4,703,011   

Small cap

     17,339,244         —           —           17,339,244   

Mid cap

     14,164,740         —           —           14,164,740   
                                   

Total Mutual Funds

     130,591,384         —           —           130,591,384   
                                   

Common Stock - VCI

     28,821,733         —           —           28,821,733   
                                   

Brokerage Accounts

           

Corporate stock -common

     8,176,965         —           —           8,176,965   

Interest bearing cash

     8,998,677         —           —           8,998,677   

Registered investment companies

     2,177,812         —           —           2,177,812   

Other

     194,869            —           194,869   
                                   

Total Brokerage Accounts

     19,548,323         —           —           19,548,323   
                                   

Total Assets

   $ 178,961,440       $ 141,868,035       $ —         $ 320,829,475   
                                   

6. Termination of the Plan

Although it has not expressed any intention to do so, the Company has the right, under the Plan to discontinue its contributions and to terminate the Plan under the provisions of the Employee Retirement Income Security Act (“ERISA”). In the event the Plan is terminated, participants would become 100 percent vested in their accounts. Participants will be entitled to the amount credited to their accounts, plus a pro rata share of any unallocated funds or assets of the Plan.

7. Internal Revenue Service Status

The Plan received a determination letter dated May 11, 2010 in which the Internal Revenue Service stated that the Plan, as then designed, was in compliance with the applicable requirements of the Internal Revenue Code (“IRC”). The Plan’s prototype document has been amended since applying for the determination letter. The Plan administrator and legal counsel believe that the Plan is currently designed and is being operated in compliance with the applicable requirements of the IRC. Therefore, they believe that the Plan was qualified and the related trust was tax-exempt as of the financial statement date.

 

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Valassis Employees’ Retirement Savings Plan

Notes to Financial Statements

 

 

8. Reconciliation of Financial Statements to Form 5500

The following is a reconciliation of net assets available for plan benefits per the financial statements to the Form 5500:

 

Year ended December 31,

   2010     2009  

Net Assets Available for Benefits, per the financial statements

   $ 399,530,579      $ 343,515,070   

Adjustment from contract value to fair value for fully benefit-responsive investment contracts

     (592,823     (2,406,776
                

Net Assets Available for Benefits, per the Form 5500

   $ 398,937,756      $ 341,108,294   
                

The following is a reconciliation of the total additions per the financial statements to total income per the Form 5500:

 

Year ended December 31,

   2010     2009  

Increase in Net Assets Available for Benefits, per the financial statements

   $ 56,015,509      $ 107,227,921   

Adjustment from contract value to fair value for fully benefit- responsive investment contracts as of December 31, 2009 and 2008, respectively

     2,406,776        5,845,722   

Adjustment from contract value to fair value for fully benefit- responsive investment contracts as of December 31, 2010 and 2009, respectively

     (592,823     (2,406,776
                

Total Income, per the Form 5500

   $ 57,829,462      $ 110,666,867   
                

 

16


Table of Contents

Supplemental Schedule

 


Table of Contents

Valassis Employees’ Retirement Savings Plan

Schedule of Assets (Held at End of Year)

 

 

     EIN:                 38-2760940   
     Plan Number:                004   
   
                     (e )  
    (b)    (c)    (d )      Current  

(a)

 

Identity of Issue

  

Description of Investment

   Cost      Value  

JPMorgan

  

Equity Index Fund* - Common Collective Fund

     a       $ 47,404,852   

JPMorgan

  

Stable Asset Income Fund* - Common Collective Fund

     a         56,932,256   

JPMorgan

  

SmartRetirement 2010* - Common Collective Fund

     a         3,073,310   

JPMorgan

  

SmartRetirement 2015* - Common Collective Fund

     a         4,316,383   

JPMorgan

  

SmartRetirement 2020* - Common Collective Fund

     a         8,929,785   

JPMorgan

  

SmartRetirement 2025* - Common Collective Fund

     a         11,567,531   

JPMorgan

  

SmartRetirement 2030* - Common Collective Fund

     a         12,266,590   

JPMorgan

  

SmartRetirement 2035* - Common Collective Fund

     a         5,475,104   

JPMorgan

  

SmartRetirement 2040* - Common Collective Fund

     a         6,476,915   

JPMorgan

  

SmartRetirement 2045* - Common Collective Fund

     a         2,265,287   

JPMorgan

  

SmartRetirement Inc. Fund* - Common Collective Fund

     a         1,338,715   

JPMorgan

  

SmartRetirement 2050 Fund* - Common Collective Fund

     a         1,398,287   

Harbor

  

International - Mutual Fund

     a         36,342,539   

American Funds

  

Growth Fund of America - Mutual Fund

     a         42,452,675   

Wells Fargo

  

Adv Sml Cap Growth - Mutual Fund

     a         9,514,275   

American Beacon

  

Large Cap Value - Mutual Fund

     a         11,576,474   

Thornburg

  

Core Growth - Mutual Fund

     a         5,427,439   

Artisan

  

Mid Cap Value - Mutual Fund

     a         4,148,916   

Davis

  

New York Venture - Mutual Fund

     a         12,283,095   

Morgan Stanley

  

US Mid Cap Value - Mutual Fund

     a         3,052,027   

Oppenheimer

  

Main Street Small Cap - Mutual Fund

     a         8,840,011   

Victory

  

Small Company Opportunity - Mutual Fund

     a         887,021   

Federated

  

Total Return Bond Fund

     a         26,492,338   

Valassis Communications

  

Company Stock*

     a         33,687,008   

JPMorgan

  

Cash in Stock*

     a         47,963   

CISC

  

Brokerage Fund

     a         22,777,232   

Insurance contracts

  

Policy Number 6568255

     a         5,480   

Insurance contracts

  

Policy Number 6404438

     a         5,047   

Insurance contracts

  

Policy Number 6568454

     a         4,952   

Insurance contracts

  

Policy Number 6060720

     a         4,208   

Insurance contracts

  

Policy Number 6400395

     a         2,938   

Insurance contracts

  

Policy Number 6567722

     a         3,405   

Insurance contracts

  

Policy Number 6568706

     a         2,451   

Insurance contracts

  

Policy Number 6567686

     a         2,110   

Insurance contracts

  

Policy Number 6404486

     a         1,150   

Insurance contracts

  

Policy Number 6229051

     a         915   

Various Limited Partnership

  

Alliancebernstein Hldg L P Unit Ltd Partnership

     a         18,664   

Various Limited Partnership

  

Boardwalk Pipeline Partners LP Com Unit Ltd

     a         3,113   

Various Limited Partnership

  

Calument Specialty Prods Partners L P Common Units Repstg

     a         90,140   

Various Limited Partnership

  

Cheniere Energy Partners L P Com Unit Reptg Limited

     a         4,262   

 

18


Table of Contents

Valassis Employees’ Retirement Savings Plan

Schedule of Assets (Held at End of Year)

 

 

     EIN:                 38-2760940   
     Plan Number:                004   
   
                     (e )  
    (b)    (c)    (d)      Current  

(a)

 

Identity of Issue

  

Description of Investment

   Cost      Value  

Various Limited Partnership

  

Chesapeake Midstream Partners Lp Unit

     a         5,754   

Various Limited Partnership

  

Crestwood Midstream Partners Lp Com Units Repstg Ltd.

    
a
  
     2,698   

Various Limited Partnership

  

Dcp Midstream Partners Lp Com Units Ltd Partner

     a         4,093   

Various Limited Partnership

  

Energy Transfer Partners Lp Ut Ltd Partnership Int.

     a         162,565   

Various Limited Partnership

  

Ferrellgas Partners L P Unit Ltd Part

     a         25,610   

Various Limited Partnership

  

Genesis Energy L P Unit L.P. Int.

     a         5,280   

Various Limited Partnership

  

Inergy Lp

     a         155,408   

Various Limited Partnership

  

Kinder Morgan Energy Partners L P

     a         181,561   

Various Limited Partnership

  

Linn Energy Lic Unit Repstg Ltd Liability Co. Ints.

     a         56,415   

Various Limited Partnership

  

Terra Nitrogen Co L P Com Unit

     a         16,435   

Various Limited Partnership

  

Regency Energy Part L P Com Units Repstg Ltd Part Int.

     a         25,570   

Participants

  

Participant Loans (3.25% - 10.5% maturing through November 30, 2022)*¿

     —           11,240,427   
                

Total

         $ 391,004,679   
                

 

* A party-in-interest as defined by ERISA.

a - The cost of participant directed investments is not required to be disclosed.

¿- Includes loans grandfathered in from merged plans

 

19


Table of Contents

Valassis Employees’ Retirement Savings Plan

Signature

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the undersigned has duly caused this annual report to be signed on behalf of the Plan by the undersigned thereunto duly authorized in the City of Livonia, State of Michigan on June 22, 2011.

 

Valassis Communications, Inc.

Valassis Employees’ Retirement Savings Plan

By:  

/s/ Robert L. Recchia

 

Robert L. Recchia, Chief Financial Officer and Plan Administrator

 

20