SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                             -----------------------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                                 March 31, 2004

                Date of Report (Date of Earliest Event Reported)

                          Commission file number 1-4171

                                 KELLOGG COMPANY
             (Exact Name of Registrant as Specified in its Charter)

  State of Incorporation - Delaware IRS Employer Identification No. 38-0710690


                               ONE KELLOGG SQUARE
                        BATTLE CREEK, MICHIGAN 49016-3599
          (Address of principal executive offices) (including zip code)

                   Registrant's telephone number: 269-961-2000







Item 9. Regulation FD Disclosure.

The information in this Current Report, including the attached Exhibit, shall
not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act
of 1934, as amended, nor shall it be deemed incorporated by reference into any
filing under the Securities Act of 1933, except as shall be expressly set forth
by specific reference in such filing.

On March 31, 2004, Kellogg Company posted to its webpage detail outlining a
reclassification of reporting segments and product groups, a copy of which is
attached as Exhibit 99.1.

                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                 Kellogg Company
                                  (Registrant)



Dated: March 31, 2004            By    s/John A. Bryant
                                   -------------------------------------------
                                 John A. Bryant
                                 Executive Vice President and
                                 Chief Financial Officer


Table of Contents


                                       EXHIBIT INDEX

Exhibit No.

    99.1         Web posting dated March 31, 2004 by Kellogg Company.