UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM S-8

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

eLong, Inc.

(Exact Name of Registrant as Specified in Its Charter)

		Xingke Plaza, Tower B, Third Floor
Cayman Islands		10 Middle Jiuxianqiao Road		Not Applicable
(State or Other Jurisdiction of		Beijing 100015, People’s Republic of China		(I.R.S. Employer
Incorporation or Organization)		(Address of Principal Executive Offices		Identification No.)
		Including Zip Code)

eLong, Inc. 2009 Share and Annual Incentive Plan
(Full Title of the Plan)
CT Corporation System
111 Eighth Avenue
New York, NY 10011
(Name and Address of Agent For Service)
(212) 894-8641
(Telephone Number, Including Area Code, of Agent For Service)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer o		Accelerated filer þ		Non-accelerated filer o		Smaller reporting company o
				(Do not check if a smaller reporting company)

CALCULATION OF REGISTRATION FEE

									Proposed					Proposed
									Maximum					Maximum					Amount of
	Title of Securities			Amount to be					Offering Price					Aggregate					Registration
	to be Registered			Registered (1)(2)					Per Share					Offering Price					Fee (3)
	Ordinary Shares, par value US$, $0.01 per share				1,389,582				$	6.815	(4)			$	9,470,001				$	1,099.47
	Ordinary Shares, par value US$, $0.01 per share				1,610,418				$	9.935	(5)			$	15,999,503				$	1,857.54
	Total				3,000,000					N/A				$	25,469,504				$	2,957.01

 

 

EXPLANATORY NOTE

We are filing this registration statement to register an additional 3,000,000 Ordinary Shares of eLong, Inc., par value US$0.01 per share for issuance under the eLong, Inc. 2009 Share and Annual Incentive Plan, as amended (the “2009 Plan”). The increase in the number of shares authorized for issuance under the 2009 Plan was approved by our Board of Directors on March 17, 2011. On May 11, 2010, we filed with the Securities and Exchange Commission a Registration Statement on Form S-8 (Registration No. 333-166722) (the “Prior Registration Statement”), registering 3,000,000 Ordinary Shares of eLong, Inc., par value US$0.01 issuable pursuant to the 2009 Plan.^* Pursuant to General Instruction E to Form S-8, the contents of the Prior Registration Statement are incorporated herein by reference.

PART II

INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3. Incorporation of Documents by Reference.

The following documents previously filed by eLong, Inc. (the “Registrant”) with the Commission pursuant to the Securities Exchange Act of 1934, as amended (the “Exchange Act”), are hereby incorporated by reference into this Registration Statement:

	(a)		The Registrant’s Annual Report on Form 20-F for the year ended December 31, 2010, filed on June 29, 2011;
	(b)		Reports of Foreign Private Issuer on Form 6-K, filed on February 18, 2011, February 22, 2011, May 20, 2011 and June 13, 2011;
	(c)		The description of the Registrant’s ordinary shares and American Depositary Shares contained in its Registration Statement on Form 8-A (File No. 000-50984) filed with the Commission on October 13, 2004, which incorporates by reference the description of the Registrant’s ordinary shares set forth under “Description of Share Capital” and the description of the Registrant’s American Depositary Shares set forth under “Description of American Depositary Shares” in the Registrant’s Registration Statement on Form F-1 (No. 333-119606), as amended, filed on October 7, 2004; and
	(d)		The description of the Registrant’s shares contained in the Registration Statement on Form F-6 (No. 333-119617), as amended, filed on October 8, 2004.

All documents filed by the Registrant pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act prior to the filing of a post-effective amendment to this Registration Statement which indicates that all securities offered hereby have been sold or which deregisters all such securities then remaining unsold, shall be deemed to be incorporated by reference in this Registration Statement and made part hereof from their respective dates of filing (such documents, and the documents listed above, being hereinafter referred to as “Incorporated Documents”); provided, however, that the documents listed above or subsequently filed by the Registrant pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act in each year during which the offering made by this Registration Statement is in effect prior to the filing with the Commission of the Registrant’s Annual Report on Form 20-F covering such year shall cease to be Incorporated Documents or be incorporated by reference in this Registration Statement from and after the filing of such Annual Report.

Any statement contained in an Incorporated Document shall be deemed to be modified or superseded for purposes of this Registration Statement to the extent that a statement contained herein or in any other subsequently filed Incorporated Document modifies or supersedes such statement. Any statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this Registration Statement. Upon the written or oral request of any person to whom a copy of this Registration Statement has been delivered, the Registrant will provide without charge to such person a copy of any and all Incorporated Documents (excluding exhibits thereto unless such exhibits are specifically incorporated by reference into such documents). Requests for such documents should be directed to eLong, Inc., Xingke Plaza, Tower B, Third Floor, 10 Middle Jiuxianqiao Road, Beijing 100015, China, Attention: Legal Department; Telephone: +(8610) 5806-2288.

Item 6. Indemnification of Officers and Directors

Cayman Islands law does not limit the extent to which a company’s articles of association may provide for indemnification of officers and directors, except to the extent any such provision may be held by the Cayman Islands courts to be contrary to public policy, such as to provide indemnification against civil fraud or the consequences of committing a crime. The Registrant’s Third Amended and Restated Articles of Association provide for indemnification of officers and directors for losses, damages, costs and expenses incurred in their capacities as such, but the indemnity does not extend to any matter in respect of any willful neglect or intentional malfeasance which may be attached to such person.

The Registrant maintains a directors and officers liability insurance policy for its directors and officers.

Item 8. Exhibits.

The Exhibits listed in the accompanying Exhibit Index, and are each filed as a part of, or incorporated by reference to, this Registration Statement.

SIGNATURES

Pursuant to the requirements of the Securities Act, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in Beijing, the People’s Republic of China on June 29, 2011.

POWER OF ATTORNEY

Each person whose signature appears below constitutes and appoints Guangfu Cui, Mike Doyle, Sami Farhad and each of them, his or her true and lawful attorneys-in-fact and agents, each with full power of substitution and resubstitution, severally, for him or her and in his or her name, place and stead, in any and all capacities, to sign this Registration Statement on Form S-8 as well as any and all amendments (including post-effective amendments) to this Registration Statement, and to file the same, with all exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them or their or his or her substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed below by the following persons in the capacities indicated as of June 29, 2011.

Signature		Title
/s/ Guangfu Cui   Guangfu Cui		Chief Executive Officer, Director  (Principal Executive Officer)
/s/ Mike Doyle   Mike Doyle		Chief Financial Officer  (Principal Financial Officer)
/s/ Phillip Yang   Philip Yang		Controller
/s/ Henrik Kjellberg   Henrik Kjellberg		Director  (Chairman of the Board)
/s/ Fernando Gil de Bernabé   Fernando Gil de Bernabé		Director

Signature		Title
/s/ Thomas Gurnee   Thomas Gurnee		Director
/s/ Dara Khosrowshahi   Dara Khosrowshahi		Director
/s/ Dan Lynn   Dan Lynn		Director
/s/ Jens Parkitny   Jens Parkitny		Director
/s/ Cyril Ranque   Cyril Ranque		Director
/s/ Michael Scown   Michael Scown		Director
/s/ Xiaoguang Wu   Xiaoguang Wu		Director

SIGNATURE OF AUTHORIZED REPRESENTATIVE IN THE UNITED STATES

Pursuant to the requirements of the Securities Act, the undersigned, the duly authorized representative in the United States of the Registrant, has signed this registration statement in Bellevue, Washington on June 29, 2011.

EXHIBIT INDEX

Exhibit Number				Description
	5.1			Opinion of Conyers Dill & Pearman
	23.1			Consent of Independent Registered Public Accounting Firm (Ernst & Young Hua Ming)
	23.2			Consent of Conyers Dill & Pearman (included in Exhibit 5.1)
	24.1			Power of Attorney (contained in the signature pages hereto)
	99.1			eLong, Inc. 2009 Share and Annual Incentive Plan, as amended (incorporated by reference to Exhibit 4.20 to the company’s Annual Report on Form 20-F filed with the Commission on June 29, 2011)