HONG KONG / ACCESSWIRE / May 20, 2022 / Tailor Insight, the Asia based market research institute, has released a report on 'Main Trends on Social Apps, Video Apps and AR/VR 2022'. Short-form vertical video has boomed, thanks to the rise of TikTok and Instagram Reels. Not only is video content an engaging form of storytelling and a way to drive sales. In the past year alone, we've seen brands and creators theme video to connect with their audience on a deeper level, spotlight products, and raise awareness about causes they care about. In 2022, experts think they'll see a lot of new vertical video trends and creative content pop up - whether it's fun editing transitions or in-depth tutorials. Do not forget to check out Latter's weekly updates on the latest TikTok trends and Instagram Reels trends to make sure that you're up to speed with the newest vertical video trends.

Videos don't have to be expensive or time-consuming to produce either. People can create simple, short videos with affordable video marketing tools, which happens to be a great alternative to expensive tools. This is why it's important for brands to invest in creating high-quality, engaging social videos that will capture people's attention. Some of the most popular forms of content include comedy clips, tutorials.

AR and VR Will Become More Mainstream

Augmented Reality (AR) and Virtual Reality (VR) are not new technologies, but their themage is expected to go up significantly in 2022. These two technologies will continue to be popular among themers, especially millennials. People can expect to see more brands theming AR and VR as part of their marketing campaigns in 2022.

Memes

Everyone loves a good meme, right? In 2022, experts predict memes (both static and video) are going to have an even bigger moment. We've seen thousands of niche meme accounts pop up on the scene for everything from astrology to social Apps manager woes. And popular meme account Saint Hoax even partnered with the Met Gala in 2021 as a "meme correspondent" to cover its biggest moments. Memes are a great way for brands and creators to connect with their audience and join trending conversations.

Social Apps Posts as a Form of Currency

Pay for a product with a social Apps post? Yep, it's real and this social Apps trend is just getting started. Experts first spotted it with pop-up in Ontario where customers received free limited edition items from local businesses just by posting on social Apps. As the world opens up again and brands begin planning in-person events, these types of campaigns could take off. Watch this space.

The Feed Takes Over

Creators and brands alike are shifting away from the perfectly curated feed aesthetic, and choosing to share less filtered and more in-the-moment content. This trend goes hand-in-hand with the rise of authenticity over recent years, which has seen a shift in the type of content posted on social Apps. In 2022, experts predict brands and creators will spend less time creating a picture-perfect perception, and more time fostering deeper relationships with their followers.

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SOURCE: Tailor Insight Market Research