The new .MOON domain enables Reddit's vast community to expand beyond the platform and engage with the broader blockchain ecosystem.

SAN FRANCISCO, CA / ACCESSWIRE / November 19, 2024 / Unstoppable Domains, the largest provider of onchain domains and digital identities, has teamed up with Reddit's r/cryptocurrency community and its backing CCMOON DAO to make history. For the first time, Reddit's 8.8 million-strong cryptocurrency user base will have access to their very own .MOON domain, marking a major step forward in bridging a popular community from one of the world's largest social platforms with the Web3 ecosystem.

This innovative collaboration brings the first Reddit community-based Top-Level Domain (TLD) to life and signals a major shift in how social media communities can establish their onchain presence.

"We at r/cryptocurrency have always been focused on community empowerment, and launching .MOON domains is the next big step in that journey," said John Murphy, Treasurer of MOON DAO. "Partnering with Unstoppable Domains allows us to expand beyond Reddit, making it easier for our 8.8 million users to establish digital identities and engage with the onchain ecosystem, while still maintaining the strong sense of community that defines r/cryptocurrency."

Reddit's r/cryptocurrency subreddit, already known for driving significant crypto adoption with its MOON governance token, further cements its role at the forefront of blockchain innovation with this new initiative. Through the partnership with Unstoppable Domains, Reddit users unlock a range of new benefits:

• Establishing .MOON as the first-ever Reddit community-based TLD, setting a new standard for onchain domain functionality.

• Boosting the r/cryptocurrency brand while empowering community members to become active ambassadors across various blockchain platforms and the broader crypto ecosystem.

• Acting as a unique identifier of affiliation within the Reddit crypto community, expanding exposure, and facilitating the onboarding of new users into the Web3 space.

• Seamlessly integrating with over 865 blockchain applications and wallets, allowing users to create and manage their immutable digital profiles across various platforms.

• Enabling secure cryptocurrency transactions, access to decentralized apps within the Unstoppable Domains ecosystem, exclusive collectible badges, and much more.

As an onchain top-level domain, .MOON leverages the Polygon blockchain for fast, low-cost transactions. Users can easily send and receive crypto or NFTs while creating unique, immutable digital profiles that enhance both security and functionality.

This partnership extends the reach of user-owned domains, enabling individuals, brands, and companies to benefit from onchain domains while operating within familiar internet infrastructure. It bridges decentralized technology and traditional web experiences, empowering users to explore the advantages of both.

"Unstoppable Domains is committed to bringing a wide range of projects into our ecosystem," said Sandy Carter, Chief Operating Officer at Unstoppable Domains. "The vibrant r/cryptocurrency community can now extend its unique energy into the onchain domain space, moving beyond Reddit to engage new users across decentralized applications."

As the latest addition to the Unstoppable ecosystem, r/cryptocurrency joins 30 other prominent onchain organizations, including Blockchain.com, Pudgy Penguins and more, to strategize for the upcoming 2026 Internet Corporation for Assigned Names and Numbers (ICANN) general Top-Level Domain (gTLD) application round.

This collaboration reinforces Unstoppable Domains' mission to deliver secure and verified digital identity solutions to users worldwide. The introduction of .MOON is a significant milestone in this journey, expanding the digital asset landscape and making it more accessible and secure for global users, particularly within the Reddit community and broader crypto enthusiasts.

For more information about Unstoppable Domains and the .MOON extension, please visit https://unstoppabledomains.com.

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About Unstoppable Domains

Launched in 2018, Unstoppable Domains is an onchain domain name provider and digital identity platform working to onboard the world onto the blockchain. Unstoppable Domains offers onchain domains minted on the blockchain that give people full ownership and control of their digital identity, with no renewal fees. With Unstoppable Domains, people can replace lengthy alphanumeric crypto wallet addresses with a human-readable name and log into and transact with more than 865 apps, wallets, exchanges, and marketplaces. The company was named by Forbes as one of America's Best Startup Employers in 2022.

For more information, please visit: https://unstoppabledomains.com

About r/cryptocurrency

With 8.8 million members, r/cryptocurrency is one of Reddit's largest and most active crypto communities. The subreddit is home to the MOON token, one of the first community-launched cryptocurrencies on the platform. For more information, please visit: https://www.reddit.com/r/CryptoCurrency/

SOURCE: Unstoppable Domains