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CannabisNewsBreaks — AROYA Notes Anniversary of Nonprofit Freedom Grams, Celebrates Growing Awareness of Initiative

AROYA, a division of ADDIUM Inc., is noting the one-year anniversary of nonprofit cannabis brand, Freedom Grams. The brand was created by a coalition of AROYA, retailer and manufacturer GABY Inc. and nonprofit Last Prisoner Project. According to the announcement, Freedom Grams has become a strong advocate for the release of more than 40,000 people in the United States who are still Incarcerated for nonviolent cannabis possession. Initially launched through California-based dispensary Mankind, Freedom Grams and its initiative has spread to additional locations and states and now has more than 60 retail partners. AROYA announced that, following 4/20, the biggest day for cannabis in the country, limited-edition Freedom Grams kits are being sent to influencers, journalists and policymakers to increase awareness of the brand’s message of cannabis criminal justice reform; each shipment includes branded accessories to remind cannabis consumers of the double-standards in the treatment of cannabis prisoners. “We launched Freedom Grams to bring people together and create a real connection to cannabis prisoners,” said AROYA vice president of marketing Christian Hertel in the press release. “It’s great to see that more partners have joined us in this fight. . . Freedom Grams is a reminder that the fight doesn’t end with legalization. It ends when every cannabis prisoner can go back home and be reintegrated into society without a record.”

To view the full press release, visit

About AROYA 

AROYA is a cannabis production platform. The company specializes in cultivation sensors and analytical software for producing high-quality yields. It also believes in using the power of data to empower consumers. For more information about the company, visit

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