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Food Traceability QR Technology | Farmer/Fisherman Sourcing Locations Updated

iFoodIQ, a division of food industry marketing and branding agency Food Marketing Solutions, is announcing updates to its food traceability platform to help retailers, restaurant operators, and consumers learn more about the farmers and the fishermen behind their food products.

The newly updated QR code technology provides verifiable food intelligence that helps users go beyond food chain operations with introductions to the human side of the equation.

More information is available at

iFoodIQ's traceability technology keeps track of food as it moves through the supply chain, providing evidence of organic farming processes, responsible harvesting, and sustainable sourcing. The newly updated platform makes information about the people behind the meats and seafood instantly accessible to those purchasing products at auction, restaurateurs and their patrons, retailers, and their customers.

Founders of the iFoodIQ food chain origin platform say today’s consumers recognize the significance of transparent food information. The company provides this information through QR technology that details the labor and energy that goes into each individual product.

The user-friendly and engaging interface design makes learning the story about the meats, fish, and seafood buyers are considering easy and interesting. The platform provides both images and text, much like a website, that includes a short bio about the farmer supplying the beef, where the farm is located and the product’s journey from farm to table. Information about fishing practices is just as comprehensive, providing platform users with maps that detail sourcing locations and a short bio about the captain of the vessel.

The technology helps anyone making meat and seafood purchasing decisions confirm they are choosing sustainable, locally sourced products to help support responsible fishing and farming while also promoting the local economy.

A company representative says, “At iFoodIQ, we know the importance of food traceability, but we also understand how important it is to inform the consumer about the individuals behind the products they’re choosing. Now consumers can truly consider the source when looking at their options.”

With an update in technologies to provide insights into behind-the-scenes activities that bring meats and seafood from farms and oceans to the table, iFoodIQ is humanizing food for the benefit of everyone along the food chain.

Visit to find out more.

Contact Info:
Name: Scott Isaacs
Email: Send Email
Organization: iFoodIQ
Address: 17722 North Scottsdale Road, Phoenix, Arizona 85054, United States
Phone: +1-480-534-7563

Source: PressCable

Release ID: 89088957

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