Lift Events & Experiences, known for Canada’s number-one cannabis industry conferences and trade shows, is expanding across the continent. This U.S. debut is set to disrupt - and pleasantly surprise - through advocacy-oriented content, inclusive networking, irresistible activations, and unmatched new product discovery opportunities with live product on the show floor to see, touch, and smell. Dedicated to honoring the grassroots legacy of the cannabis industry, while serving each of its unique modern audiences, Lift’s premiere U.S. event will be hosted at the Moscone Center in San Francisco from Wednesday, August 2 – Friday, August 4, 2023.

“Lift welcomes everyone, from legacy participants to multistate operators to everyday folks who enjoy and respect the plant,” says Lift Events & Experiences Portfolio Lead, Lindsay Roberts. “We're producing a year of shows that care for the specific needs of each segment of the cannabis community while inspiring an exciting future. To emphasize this commitment, we’re dropping our old ‘&Co. Expo’ moniker to put the focus simply on ‘Lift’ as we work to affect positive change across North America.”

Well-known for events in Toronto and Vancouver, Lift’s recent ownership change places an experienced and driven group at the helm as it adds San Francisco to its 2023 line-up. Through one-on-one connections and conversations, the Lift team ensures that each event’s content, expo, and activations are unique. And most importantly, Lift focuses on individual audiences within the full cannabis spectrum – growers, brands and product delivery, advocacy and investment, legal/compliance, budtenders, and more – while paying tribute to the roots of each event’s location.

“The Lift brand has a remarkable history of elevating thought-leaders and trailblazers in our industry,” says Gia Morón, President of Women Grow. “Cannabis is at a pivotal juncture across the United States, Canada, and throughout the world. I am so excited to see Lift bringing its unique event to San Francisco. This is a wonderful opportunity to grow a responsible, equitable, and profitable industry – and have a really great time while doing it.”

"It's great to see a Canadian event like Lift now expanding into the U.S. market, especially a market as close to the heart of the cannabis industry as San Francisco,” says Dan Sutton, CEO of British Columbia-based Tantalus Labs. “The ties between the U.S. West Coast and Western Canada's long-thriving cannabis culture are well known, and the Lift event bridging those cultures highlights the value in this increasingly global conversation."

The event will take place at Moscone Center in San Francisco, California. Lift will incorporate some of the historical elements of the Cannabis Business Summit & Expo into Lift San Francisco and is honored to host in a city renowned as the epicenter of the U.S. cannabis reform movement. The three-day schedule will include the Lift Cannabis Business Conference on August 2, 2023, followed by two days of exhibits and activations, August 3-4, 2023. Key to the experience is Lift’s signature surprises and “a-ha” moments, which can include live music, cameo appearances, prize giveaways, and unique demonstrations, as well as the legendary Lift After Party. Notably, the Moscone Center in San Francisco also makes possible something completely unique: the ability for brands to showcase products on the show floor for attendees to see, touch and smell. In short, those in the know always “expect the unexpected” at Lift.

Throughout the event, topics affecting the business, diversity, and future viability of cannabis will be addressed, and healthy debates with tangible outcomes will be encouraged. Leading subject matter experts and fresh new voices will take to the stage. Retailers, brands, and those who help to create them from seed to sale will be elevated and innovative new products will come to light. Last but certainly not least, the team at Lift is also committed to competitive pricing at a time when so many members of our industry are feeling the crunch. It’s all in a day’s work for the events and experiences dedicated to lifting the cannabis community.

• Lift by the Numbers (per event):

• 10,000+ Participant Admissions

• 200+ Exhibiting Companies

• 130+ Leading-Edge Speakers and Educational Sessions

• Lift Events & Experiences Features:

• Strategy-Focused & Advocacy-Oriented Business Conferences

• Discovery Neighborhoods, Incl. Brand Pavilion & Retailer Zone

• Dedicated Budtender & Store Manager Programs

• Philanthropic Partnerships

• Industry & VIP Consumer Activations

• Live Entertainment, Cameo Appearances & Prizes

• Competitive Pricing for Attendees, Exhibitors & Partners

• Onsite Outdoor Consumption Lounge

• Upcoming Events:

• Lift Vancouver: January 12-14, 2023 | Vancouver Convention Centre

• Lift Toronto: June 1-3, 2023 | Metro Toronto Convention Centre

• Lift San Francisco: August 2-4, 2023 | Moscone Center

For more information or to schedule an interview, contact Shawna Seldon McGregor at 917-971-7852 or shawna@themaverickpr.com.

About Lift

Lift Events & Experiences serve the cannabis community as both a meeting place and a destination for discovery. With dates across North America, each Lift event showcases leading-edge content and premiere exhibitors in a high-energy setting for thousands of cannabis growers, processors, manufacturers, brands, budtenders, retailers, educators, advocates, regulators, consumers, investors, and more – while paying tribute to the roots of this rapidly-evolving industry. Lift is proudly produced by MCI. For more information, visit LiftEvents.com.