HR.com is proud to announce the formation of the 2025 advisory board for HR.com’s State of Employer Branding, composed of industry-leading experts dedicated to guiding the future of employer branding for effective recruitment and retention. This esteemed panel will collaborate with HR.com’s HR Research Institute (HRRI) to provide key insights into how businesses can enhance their employer brand through company culture, digital media, and performance metrics to attract and retain employees.

The advisory board brings together industry veterans and thought leaders from various sectors to develop practical, actionable strategies for HR teams. Their expertise will help HR professionals align their culture and values with their recruiting efforts, ultimately enhancing their ability to connect with high-caliber talent.

The research findings from this initiative will be published in a comprehensive report offering detailed insights and recommendations. Additionally, a condensed two-page infographic will provide a quick reference for key points. The upcoming virtual event will include a day of informative sessions from a variety of subject matter experts in this area.

HR.com's State of Employer Branding 2025 Virtual Event
January 16, 2025

[REGISTER for FREE]

The newly appointed State of Employer Branding 2025 Advisory Board includes the following industry thought leaders:

• Kylie Denk, Employer Brand Manager, Index Exchange

• Rachel Duran, Head of Global Employer Brand and Recruitment Marketing, Hewlett Packard Enterprise

• Danica Ferrell, Recruitment Marketing Lead, MetLife

• Dennis Mercier, Associate Director, Employer Branding & Recruitment Marketing, Biogen

• Marta Riggins, Strategic Consultant, Employer Brand & Employee Engagement

“In today's competitive talent market, a strong employer brand is essential, and company culture plays a crucial role in shaping that brand," said HR.com’s CEO and Chief Instigator, Debbie McGrath. "Integrating core values into recruitment strategies allows organizations to attract the right candidates while ensuring their message genuinely resonates with the talent they want to reach."

The HR Research Institute releases annual “State of the Industry” reports in a variety of HR topic areas, including this past research report, HR.com’s State of Employer Branding and Recruitment Advertising 2024, on the same topic.

This and other free research reports and infographics can be downloaded at hr.com/researchinstitute.

About HR.com and the HR Research Institute

The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.

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