Filmmaker Cinematographer Jay Palmer shares insights into preparing a video marketing strategy. If you're thinking about making a video for your business, the following steps can help you get started. Marketing teams and other interested parties can learn more at jaypalmer.com.au.
Albion,Australia - November 7, 2022 /PressCable/ —
Jay Palmer, a Brisbane-based filmmaker and cinematographer, offers these simple steps to help companies create a successful video marketing strategy. And it’s all about preparing in advance, knowing what to look for, and knowing the right questions to ask.
Interested parties can learn more as well as his contact details at http://www.jaypalmer.com.au
Creating a video marketing strategy can seem daunting at first. But Jay Palmer encourages companies not to give up on video marketing too easily. He says that a video strategy is more important than ever, and by following some simple steps, businesses can take their marketing strategy to the next level.
Jay gives the following simple steps to follow.
1. Know the audience
Before planning a film/video, Jay asks, “Who is the audience?” Knowing the target demographic is essential to creating content that resonates with them. Once a business understands this, it is easy to determine the film/video’s purpose.
2. Have a clear idea of the type of video required
Jay says there are several creative ways to tell a company’s story, and having a picture of the type of video required aids in the creative process.
“How does the business want to tell the story?” is an important question. It’s always essential to have a clear idea of this as it will determine the type of video product required.
“Does the business need a short, sharp way of telling a particular story?” If so, a video ad might be the best way to portray this.
“Does the brand/business have a lot of information to tell, and the duration of the video isn’t very important?” If so, the video might better suit interviews with interesting cutaways to tell the company’s story.
A clear idea of the type of video required will help determine the right style and tone for the content.
3. Have a concept
Jay believes solid concepts are vital to creating compelling and memorable videos. He says, “It’s always great to be clear about the message before reaching out to a creative as this aids in brainstorming and sets the project’s foundation.”
4. Find the right filmmaker
Once the marketing team has a solid concept and target audience, it’s time to start looking for a creative who will help bring the company vision to life. Creatives, in this case, refer to filmmakers, videographers, cinematographers/ DOP or director of photography, and directors.
It’s always best to find the right creative for the desired project. Various filmmakers have different strengths, so it’s best to do research before hiring.
5. Determine the scope of the project
“Depending on the complexity of the story,” Jay says, “it’s always best to speak to the filmmaker to figure out the project scope. The marketing team and the filmmaker can determine how many deliverables are required to tell the story and what platform will house the video.”
That means deciding on the following:
• How many videos are needed for a campaign to be effective?
• How long does the video need to be?
• What kind of filming and editing will be required?
• Which platform will deliver the company video? YouTube, a website, TV or Social Media?
6. Finalize details and begin production
A contract would have clarified as much detail as possible by this stage, so unknown variables should be minimal.
Once everybody’s happy with the concept and everything has been agreed upon in writing, it’s time to execute the brief. Time to start shooting!
7. Plan for post-production
Producing a video from start to finish can take time. To reduce turnaround times, Jay requests clients to deliver succinct feedback within a specific time to avoid confusion.
8. Distribute the video
For Jay, this step is the most exciting part of the whole process. Once everybody’s happy with the product, it’s time to release it to the world!
Depending on the video style chosen, there are many different ways to distribute content — from uploading it to YouTube or Vimeo to sharing it on social media platforms like Facebook, Twitter, Instagram, or TikTok through to broadcasting on television.
For anyone thinking of starting a video marketing strategy, these are the steps to take. By following Jay’s tips, a marketing team can well be on their way to creating successful video content that engages a target audience and drives conversions.
Jay is an award-winning filmmaker, cinematographer, videographer, and DOP based in Brisbane, Australia, and can travel throughout Australia and internationally. He has won two Australian Cinematography Society (ACS) awards for Queensland — Bronze Award in 2015, ‘Web Content & New Media’ category. Silver Award in 2020, ‘Corporate – Branded Content, Education and Events’ category.
His past clients include Transurban, Queensland University of Technology, & Bee One Third honey.
Jay Palmer. Specialising in Online Content, Television Commercials, Social Media Ads, Corporates, Lifestyle Filmmaking, Fashion Films, Music Videos, Videography / Video Production, and Web / Creative Content.
To learn more about Jay Palmer, go to http://www.jaypalmer.com.au
Watch Jay’s showreel at https://vimeo.com/735314809/b0c2cc32ab?fbclid=IwAR1H993SX_BvTonEGvjUavXOQn8xEXtLy2E4XmxuHbhJuYJfwpAXYWvTqLM
Contact Info:
Name: Jay Palmer
Email: Send Email
Organization: Jay Palmer
Address: jaypalmer.com.au, Albion, Queensland 4010, Australia
Phone: +61-415-790-669
Website: http://www.jaypalmer.com.au/
Source: PressCable
Release ID: 89084415
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