SOURCE: AEG
DESCRIPTION:
Budweiser Brewing Group, a proud part of AB InBev, as the Official Beer Partner of AEG’s The O2, will be bringing Ukraine’s most-loved beer brand, Chernigivske, to the world’s most popular music, entertainment and leisure venue, to support the humanitarian relief effort in Ukraine.
The O2, in conjunction with the venue’s catering partner Levy UK and AB InBev will be making a donation from every drink sold at the venue to charitable causes with the aim of providing essential humanitarian relief.
Anna Rudenko (Marketing Director Chernigivske, Ukraine) said: “I’m proud that we can leverage our expertise, scale and ecosystem to support humanitarian relief efforts by introducing Chernigivske in the UK. We are thrilled that Chernigivske will be available at The O2, offering our consumers the opportunity to directly contribute to this effort.”
Laura Palairet, Senior Partnerships Director at The O2 said: “We’re delighted to be supporting such a worthy initiative alongside our long-term partner AB InBev, as well as Levy UK, and bringing Chernigivske to fans visiting The O2 arena. As a business, we’re continually looking for ways that we can make a difference and are proud to be working with partners who share this mission.”
Cans of Chernigivske will feature the Ukrainian flag on their packaging and will be available to purchase at select locations within The O2 until September 2022.
KEYWORDS: AEG, The O2, Levy UK, AB InBev, Chernigivske
