BARK Air, through direct air carrier Air Wisconsin, brings its signature “white paw” experience to more dogs and their humans— under $1,000

BARK (NYSE: BARK), a leading global omnichannel dog brand with a mission to make all dogs happy, today announced an expansion of BARK Air, the world’s first air travel experience designed specifically for dogs and dog parents, through direct air carrier Air Wisconsin to explore trial flights on larger planes – with at least double the capacity and fares under $1,000. Dogs and their humans can travel comfortably and conveniently between New York City and Miami/Fort Lauderdale. Flights take off in February 2025 and are available for booking now at air.bark.co/pages/februarygetaway.

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BARK Air, through direct air carrier Air Wisconsin, will deploy CRJ-200 aircraft to expand capacity, accommodating at least double the number of dogs per flight. The flights in February are part of the company’s long-term goal to make dog-friendly air travel more affordable while maintaining the company’s signature “white paw” service. The route was chosen based on consumer demand, focusing on dogs and their humans looking for winter getaways in sunny Florida destinations.

“Since May 2024, we’ve had the honor of flying dogs and their families together, and we’ve listened to their feedback and learned how best to serve our passengers,” said Matt Meeker, Co-Founder and Chief Executive Officer of BARK. “Working with Air Wisconsin marks an exciting step forward, allowing us to accommodate more passengers on a larger aircraft while significantly reducing our prices. These flights are a major milestone in bringing our dream of dog-centric air travel to even more families.”

Passengers can reserve their space online by visiting air.bark.co/pages/februarygetaway to start their booking process. Once booked, a dedicated flight concierge will reach out to start the onboarding process for each dog passenger. Air Wisconsin will manage aircraft operations, including crew, maintenance, and insurance, ensuring a seamless and safe travel experience.

Launched in May 2024, BARK Air has already transformed air travel for dogs and their humans, offering premium flights to destinations like Los Angeles, New York, London, and Paris. For more information on BARK Air and to book upcoming flights, visit air.bark.co.

About BARK

BARK is the world’s most dog-centric company, devoted to making all dogs happy with the best products, services, and content. BARK’s dog-obsessed team leverages its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, dog-first experiences that foster the health and happiness of dogs everywhere, and more. Founded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox and Super Chewer, its themed toys and treats subscriptions; custom product collections through its retail partner network, including Target, Chewy, and Amazon; and BARK Air, the first air travel experience designed specifically for dogs first. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at bark.co for more information.

Forward Looking Statements

This press release contains forward-looking statements relating to, among other things, the future performance of BARK that are based on the Company’s current expectations, forecasts and assumptions and involve risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,” “expect,” “plan,” "anticipate,” “believe,” “estimate,” “predict,” “intend,” “potential,” “continue,” “ongoing” or the negative of these terms or other comparable terminology. These statements include, but are not limited to, statements about future operating results, including our strategies, plans, commitments, objectives and goals. Actual results could differ materially from those predicted or implied and reported results should not be considered as an indication of future performance. Other factors that could cause or contribute to such differences include, but are not limited to, risks relating to the uncertainty of the projected financial information with respect to BARK; the risk that spending on pets may not increase at projected rates; that BARK subscriptions may not increase their spending with BARK; BARK’s ability to continue to convert social media followers and contacts into customers; BARK’s ability to successfully expand its product lines and channel distribution; competition; the uncertain effects of the COVID-19 pandemic or other global or macroeconomic events or challenges.

More information about factors that could affect BARK's operating results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company's quarterly report on Form 10-Q, copies of which may be obtained by visiting the Company’s Investor Relations website at https://investors.bark.co/ or the SEC’s website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to the Company on the date hereof. The Company assumes no obligation to update such statements.

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