PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced it has been named a Leader in the IDC MarketScape: Worldwide CPQ Applications for Commerce 2024-2025 Vendor Assessment¹. We believe this recognition builds on PROS longstanding status in the CPQ landscape, reinforcing its strong AI leadership, unique position as an end-to-end platform with advanced pricing capabilities that support from the most basic to complex needs, and deep integration with core partners. It further emphasizes PROS well-aligned strategy that supports evolving market and customer needs.

According to the IDC MarketScape, CPQ applications are essential for companies to efficiently configure products and services, execute pricing strategies, manage deal construction, and generate quotes for customers. CPQ solutions are particularly crucial in complex B2B sales environments where the accurate tailoring of offerings and pricing to customer needs can significantly impact sales success and operational efficiency.

“PROS approach to CPQ is unique in today’s complex B2B sales environment, where the need for efficient and accurate sales processes has never been greater,” says Heather Hershey, Research Director, IDC. “With robust AI-driven pricing capabilities and self-service environment packing a 1-2 punch, PROS continues to drive product innovation that supports sellers’ needs as they embrace multichannel sales strategies and deliver better buyer experiences.”

PROS strengths cited in the IDC MarketScape include:

• Built for the future, driving AI for CPQ today: “PROS is committed to continuing to add more advanced AI features to their CPQ. Customers interviewed for this assessment indicated that the newest version of PROS Smart CPQ appears to be well-suited for agile, future-proofed business. One customer even went on to say, “They’re a very innovative company.””

• Deep integration for Microsoft Dynamics 365 CRM: “As Microsoft Inner Circle Partner and recent Partner of the Year, PROS co-developed its integration with Microsoft. PROS is also co-innovating with Microsoft to ensure PROS Smart CPQ fully harnesses the capabilities of Microsoft's Sales Copilot.”

• Advanced pricing: “PROS offers advanced pricing functionality, including the support of many pricing models out of the box, the ability to set pricing that moves with market indices, enabling buy-side price optimization, and support of dynamic pricing based on inventory/supply chain availability.”

“We believe being recognized as a Leader in this IDC MarketScape is a testament to our relentless focus on innovation and strength in helping customers solve key challenges that help them outperform the market,” says Sunil John, Chief Product Officer, PROS. “PROS Smart CPQ is part of our fully integrated PROS Platform, which delivers the strongest B2B buyer experience regardless of channel. It provides seamless and consistent quoting experiences across existing partners and eCommerce portals, enabling real-time collaborative quoting capabilities and advanced price optimization to fuel profitability.”

For more information on the PROS Platform and PROS Smart CPQ, visit pros.com/cpq. To view PROS latest Analyst Reports, visit pros.com/learn/analyst-reports.

¹ doc #US50608124, December 2024

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Our vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at www.pros.com.

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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