Zuckerberg pledges $1 billion to creators through 2022 to lure influencers
July 14, 2021 at 13:36 PM EDT
The new program, a tantalizing incentive for influencers to create and post original content to Facebook and Instagram, is a further escalation of a digital arms race among tech companies to court online content creators who can generate enormous engagement and bring their young fans to a platform.
