Tool Ranks Brands Across Three Categories: Distinctiveness, Clarity, and Relevance

SAN DIEGO - Aug. 27, 2024 - PRLog -- MiresBall, the San Diego-based creative firm with 30 years of expertise in helping brands achieve their highest potential, announces the release of a new brand evaluation tool designed for brand and marketing leaders.

"How do you know if a brand is formidable–or forgettable?" says John Ball, Principal and Creative Director at MiresBall.

"Many leaders have shared their challenges in linking a company's brand presence to positive outcomes like customer loyalty and marketplace memorability."

Research supports the importance of a strong brand presence:

• 73% of consumers are more likely to trust and buy from a brand that they know (Zippia, 2023).
• 68% of businesses say brand consistency has contributed to revenue growth of up to 23% (Lucidpress, 2021).
• 70% of U.S. customers are more likely to buy from a personally relevant product page (Salsify, 2022).

Ball and his team aim to demystify the brand development process.

"It's about knowing where to invest resources," says Anique Mautner, Marketing and Strategy Director at MiresBall. "We want to help marketing leaders understand what's holding them back and what will have the greatest impact, whether that's a full rebranding effort, a tweak to the strategy, or something in between."

The new tool evaluates a brand's distinctiveness compared to its competition, the clarity of its positioning and messaging across various channels, and its relevance to its audience.

"The ideal weighting of these attributes is unique to every organization," says Ball. "Whatever the combination, our experience shows us that distinctiveness, clarity, and relevance are essential ingredients for the most formidable brands."

The brand evaluation tool is available at no cost. It takes just ten minutes to complete and provides a personalized report with recommendations based on a user's score.

Access the tool at https://miresball.com/brand-evaluation/

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Source: MiresBall

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