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M·A·C VIVA GLAM Supports Local Organizations Fighting for Women's Equality

By: 3BL Media

SOURCE: M·A·C Cosmetics


For Women’s Equality Day (August 26), M∙A∙C recognized a few M∙A∙C VIVA GLAM partners that are fighting for equal rights and healthy futures for women and girls around the globe.

  • Sheltering Arms: Sheltering Arms serves children, youth, and families in marginalized communities across New York City. We are proud to serve women through our programs to give them the opportunity to succeed and thrive. We are inspired by their strength and resilience and by the women on our staff whose selflessness and dedication make this possible.
  • Inspirica CT: Inspirica’s mission empowers women and girls by providing residential and non-residential support services to those impacted by homelessness and housing instability in our community, for them to transform their lives and achieve and maintain stability and permanent housing. Inspirica is proud to be funded by MAC Cosmetics in our mission to serve our community’s most vulnerable populations.
  • Family Service of Rhode Island: Family Service of Rhode Island is a non-profit agency providing over 30 programs supporting women and girls, including comprehensive services as they navigate the foster care and adoption system. 

M·A·C Cosmetics’ charitable campaign, VIVA GLAM, has raised over $500 million since its inception in 1994, exclusively through the sale of M·A·C VIVA GLAM lip products. VIVA GLAM funds support healthy futures and equal rights for women, girls, and the LGBTQ communities while maintaining its decades-long support for those living with HIV/AIDS. To date, the sale of VIVA GLAM products has funded more than 1,800 organizations around the globe. Consumers can support these organizations all year round by purchasing one of three VIVA GLAM lipsticks that give back 100%.

Tweet me: .@MACcosmetics #VIVAGLAM partners with local organizations to fight for equal rights and healthy futures for women and girls on #WomensEqualityDay. @InspiricaCT @FamilyServiceRI @_ShelteringArms

KEYWORDS: NYSE:EL, The Estee Lauder Companies, MAC cosmetics, VIVA GLAM


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