MarketsandMarkets forecasts the global content marketing software market size to grow from USD 4.12 billion in 2018 to USD 9.59 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.4% during 2018–2023.
Software segment to hold a larger market size during the forecast period
The software segment is expected to hold a larger market size in the content marketing software market during the forecast period. Enterprises have shifted their focus form traditional marketing methods to new and innovative methods. Content marketing software helps enterprises to make data-driven decisions while formulating the marketing strategy. Content marketing software vendors are integrating their offerings with analytics and artificial intelligence, which provide added advantage to the marketers while analyzing the customers’ expectations.
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Large enterprises segment is expected hold a larger market size during the forecast period
Large enterprises are organizations with more than 1,000 employees. The use of the content marketing software in large enterprises is higher than that of Small and Medium-sized Enterprises (SMEs), owing to the affordability and high economies of scale which enables large organizations to benefit from the content marketing software. Large enterprises have left no stone unturned to compete in the highly competitive market. Large enterprises generate huge volumes of marketing content that need to be effectively managed and published to meet the everchanging demands of the customers. The need for a constant omnichannel digital experience and the provision of quick and comprehensive content to customers are driving the adoption of the content marketing software.
Marketers across the globe adopt content marketing software for effective content generation and content delivery across channels. Implementing content marketing software helps content marketers improve brand awareness and develop lasting relationship with their target audience. Content marketing software powered with advanced technologies helps marketers in content analysis and understand customer requirements. The use of various contents, such as infographics, blogs, and videos, empower enterprise marketers to enhance their brand visibility and deliver quality information to their audience. A growing need for personalized marketing contents and the use of advanced technologies to deliver real-time content to right audience and at right time are growth factors for the content marketing software.
Major vendors offering content marketing software across the globe include Oracle (US), Adobe (US), Salesforce (US), HubSpot (US), Alma Media (Finland), Curata (US), NewsCred (US), Contently (US), Percolate (US), Sprinklr (US), ScribbleLive (Canada), PathFactory (Canada), Uberflip (Canada), SnapApp (US), OneSpot (US), Skyword (US), Kenscio (India), DivvyHQ (US), Scoop.it (US), BrandMaker (Germany), Mintent (Canada), Kapost (US), Wedia (France), Vendasta (Canada), and Annex Cloud (US). These vendors have adopted various types of organic and inorganic growth strategies, such as new product launches, business expansions, partnerships and collaborations, and mergers and acquisitions, to expand their offerings and presence in the global content marketing software market.
Oracle has adopted inorganic growth strategies to enhance its product offerings. For instance, in May2018, Oracle partnered with 6sense, Demandbase, LookBookHQ, and Mintigo to upgrade the features of Oracle Eloqua. This major upgrade would help its clients improve the overall sales process and empower marketers to deliver precise contents through different channels. As a part of its organic growth strategy, in April 2018, Oracle launched Oracle Infinity and Oracle Customer Experience Audience to increase the capabilities of Oracle Marketing Cloud and help its customers optimize customer engagement with timely, reliable, and predictive data analytics.
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Adobe is another top player in the global content marketing software market. To achieve the expertise in the content marketing software market, the company has executed several partnerships, acquisitions, product developments, and enhancements. For instance, in June 2018, Adobe acquired Magento Commerce to deliver a single, end-to-end digital experience platform with features, such as content creation, marketing, advertising, analytics, and commerce, for its B2B and B2C customers. Adobe also launched Adobe Experience Cloud for its enterprise clients and help them in delivering enhanced customer experience.
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