The cannatech companies are essentially tech companies that have entered the wellness space with the objective of making a major mark. One such company is Sibannac Inc. (OTC: SNNC). The companies function as the digital extension for producers and supply them with innovative solutions that can help improve products, compliance at state as well as federal levels, and customer experiences.

The company seemed to have embarked on such a move on August 22 with the appointment of Karl Gottschalk as the Chief Executive Officer of Immersive Brand Concepts Inc., its Oklahoma-based subsidiary unit. Immersive is a progressive wellness firm that is involved in the distribution and design of a significant range of all-natural offerings. Its offerings are already impressive and are still expanding. Some of the products on offer include hangover prevention, kratom energy, and organic health and immunity.

The appointment of Gottschalk as the CEO of the subsidiary was a significant move from Sibannac, given his experience in the sector. Before taking up the new position, he had held a range of executive posts, and at each of those posts, he had brought excellent leadership skills that led to strong results. He had been the National Director of Jeeter/Dreamfields, and during his tenure, the company made significant progress.

Gottschalk had led the efforts for the reformulation of all the strains of the pre-roll offerings from the company. That move resulted in boosting the company’s output by 100%. Additionally, he had also been responsible for introducing automation, which not only led to a reduction in labor costs but also brought about an improvement in product quality.

However, that was not all. During his stint at Jeeter/Dreamfields, he also headed the efforts to implement vape cart manufacturing automation and led the efforts to update the active infusion methodologies during the course of his tenure. His time at Jeeter/Dreamfields also involved considerable growth in business and the assessment of more opportunities.

The Chief Executive Officer of Sibannac, David Mersky, spoke about the appointment as well. He noted that everyone at the company was thrilled at the appointment of Gottschalk as the new CEO of Immersive. He went on to commend Gottschalk for his varied skill sets across manufacturing and formulations, which placed him at the top levels of the alternative health and wellness industries.

During his time at Jeeter/Dreamfields, the Jeeter brand had climbed to the top position in the pre-roll space. It is the world’s biggest-selling pre-roll brand, and a report from June 2023 put things into perspective. Thanks to the leadership of Gottschalk, Jeeter became number one through some unique offerings. It not only offered premium pre-rolls, but the product was made available in different strains, sizes, and styles, which appealed to a large cohort of customers. The brand had also made headway with its offerings of disposable live resin pens and liquid diamond vape cartridges. In June 2023, it was revealed that in California alone, two million units of the company’s pre-rolls were smoked per month.

It had also been noted that the product was not the only reason why it had become number 1. The premium experience that the brand offered was also one of the reasons why it had become so popular.

The company managed to create a buzz around its brand through such promotions as celebrity endorsements, limited-time releases, and a ‘holiday’ known as ‘Jetterday’, which is celebrated on November 6 every year. On Wednesday, the company released a rare strain. All that progress happened under the stewardship of Gottschalk, and is now available to “Sibannac Inc. (OTC: SNNC)” through their wholly owned subsidiary“Immersive Brand Concepts” where more innovations will be taking place and will be announced in the future.

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