With lean marketing team, manufacturing leader Sandvik triples audience engagement while saving time and resources

ON24 (NYSE: ONTF), a leading sales and marketing platform for digital engagement, today announced that the global manufacturing leader, Sandvik Mining & Rock Solutions’ Rotary Drilling Division, has tripled audience reach while increasing lead conversion by 40% after switching to ON24.

The Rotary drilling division has a complex set of product offerings that requires the company’s sales and marketing team to deliver highly technical education throughout a long sales cycle. And, with such an involved evaluation timeline, the company needs to be able to interact and nurture prospects throughout the entire decision making process, capturing first-party data to know how and when to accelerate deals. That’s why the organization turned to ON24 – now, with a purpose-built platform for driving digital engagement and delivering immediate prospect insights, the company has turned its webinar channel into a top source for generating demand and pipeline.

“The engagement and insights we get from ON24 is huge,” said Robert Ewanow, Global Marketing Manager for the Rotary Drilling Division within Sandvik. “If you had asked me a year ago what my goals were, I’d have said lead generation. After working with ON24, I now realize the importance of not only generating leads but creating two-way conversations. When we get people talking and interacting with our experts, we can continue showcasing our knowledge and providing solutions for our customers while driving pipeline growth."

Because Ewanow is part of a lean marketing team, it was critical to get started quickly and build automated processes that supported execution at global scale. Through ON24 Elite and ON24 Connect, Ewanow is able to build out an entire webinar campaign in minutes that is instantly integrated with the company’s CRM and business systems. Ewanow gained even greater time-savings and efficiencies by having the support of the ON24 Services team to design and enhance the overall webinar experience.

“For manufacturers today, winning prospects and building lifetime customer relationships means prioritizing digital engagement,” says Tessa Barron, VP of Marketing, ON24. “Sandvik demonstrates the positive impact digital is having on the industry and its potential to transform the entire customer experience. We’re proud to power the Sandvik team’s digital engagement strategy and showcase their success as a best practice for others to follow.”

To learn more about how ON24 helped Sandvik Mining and Rock Solutions’ Rotary Drilling division achieve massive increases in audience engagement and lead conversion, read their case study here.

About ON24

ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.

ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

Forward-Looking Statements

This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including statements regarding market trends and the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.

© 2023 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230501005047/en/