Global Men’s Grooming Brand Strikes Gold with the Launch of Special Edition Groin and Body Hair Trimmer

High tech for gold places. Today, MANSCAPED^®, the global men’s grooming company and lifestyle consumer brand, announces the launch of The Lawn Mower^® 5.0 Ultra Forged Gold. On the heels of The Lawn Mower 5.0 Ultra White Hot’s debut, MANSCAPED’s best-selling groin and body hair trimmer is getting a second color makeover that puts a 24-karat spin on taking care of your family jewels. Effortlessly blending the tool’s superior performance with a radiant new design, this special edition trimmer is worth its weight in gold.

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Introducing The Lawn Mower® 5.0 Ultra Forged Gold by MANSCAPED®, the gold standard of groin grooming. (Photo: Business Wire)

“With the launch of The Lawn Mower 5.0 Ultra Forged Gold, we’re thrilled to offer yet another level of personalization to a grooming task that is in itself, very personal,” said Marcelo Kertész, Chief Marketing Officer of MANSCAPED. “This stunning design iteration elevates the high-performance tool with an inspired new look that pays homage to the trimmer’s roots as the gold standard of groin grooming.”

Boasting a striking gold-colored finish that gleams from top to bottom, The Lawn Mower 5.0 Ultra Forged Gold reminds you that in a world of silver linings, sometimes the golden ones are best. While the trimmer sports a fresh new look, it retains all the exceptional product features and qualities of the tool you already know and love, including an interchangeable dual-head blade system, SkinSafe^® technology* to help reduce the risk of nicks and cuts, powerful 7,700 RPM motor with QuietStroke^® technology, waterproof design**, dual temperature LED spotlight, USB-C and wireless charging options, five-minute quick charge option, up to 60-minute runtime, plus a convenient travel lock and zippered storage case for grooming on the go.

Available now in the United States and Canada, consumers can purchase The Lawn Mower 5.0 Ultra Forged Gold exclusively on manscaped.com for $109.99 USD and $149.99 CAD.

* SkinSafe^® Technology does not guarantee cut protection.

** IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at www.manscaped.com/waterproof.

About MANSCAPED^®

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over ten million men worldwide. Its product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target^®, Walmart, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X (formerly known as Twitter), TikTok, Tumblr, and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240904774158/en/