What if NFT jewelry encounters with cultural heritage?
Recently, global fashion brand HOFOOKKEI donates all its income from selling NFT jewelry collection to help Ukrainian refugee rebuild their home and hope.
According report from United Nations, there are 256 Children and nearly 4,000 civilians killed in Russia-Ukraine war by the end of Jun 20, 2022. Besides celebrities, like Angelina Jolie, more and more brands seeks to do something to support Ukraine.
Inspired by Nike NFT sneakers, early in 2021 HOFOOKKEI cooperated with young artists to design the first NFT jewelry collection, which creatively integrates modernism with cultural slavic mythology amulets. All NFT earring, necklace has its unique corresponding real ones. “Not only the amulets, the Ukrainian kolt and Galicia–Volhynia crown also is an option, which will launch on September. Channel, Apple, Toyota Nestle, brands use block chain tracking its supply chain, we apply the NFT tech to crackdown counterfeit and give brilliant civilization a second life. Till the end of this year, you buy NFT jewelry and will get real one for free.” Said Akemi, the vice president of HOFOOKKEI and student of Yohji.
“HOFOOKKEI will continue work with young generation designers around the world. We start from Ukraine, then Egypt, where the oldest ancient civilization arises, and China will be next. There were uncounted treasure of civilization in history, but a large number being destroyed and forgotten. Now situation is getting better, young artists join the project, they bring out genius ideas, combinate jewelry and classic element concept, turn cultural heritage into digital asset. With the help of NFT tech, people can have it, trade it. We believe we find a way to preserve human ancient culture by NFT. Fashion can make things different.” Akemi has a very different perspective on non-fungible token, “NFT arts are just exactly like exotic Dutch tulips 17th-century, eventually means nothing, if these digital assets bind with real treasure, the situation totally change. It worths a lot.”
“In short time, you will not be surprised at NFT arts show on Paris Fashion Week, things become more interesting. NFT is changing the way we live, and everything. All is digital, including you and me.”
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