Erik Rock is an entrepreneur and visionary leader dedicated to inspiring others through entrepreneurship, acts of service, and personal growth. With a relentless pursuit of excellence, he empowers individuals to awaken their leadership potential and make a lasting impact. 

Erik Rock's journey began by overcoming adversities and pushing beyond his comfort zone. He discovered the power of resilience and the ability to achieve remarkable feats. His personal experiences, including not knowing his biological father, fueled his drive and work ethic. 

Despite facing challenges, Erik Rock's passion for sports, particularly baseball, was unwavering. Unfortunately, back-to-back surgeries crushed his dreams of playing baseball in college and led to a painful addiction to pain medication. However, Erik Rock found solace and redemption in the gym, igniting a newfound energy and ambition. 

Raised in a hardworking family, Erik Rock witnessed the entrepreneurial nature of his parents. Their experiences, including bankruptcy during the housing market crisis, inspired him to embrace the spirit of entrepreneurship himself. 

At the age of 27, Erik Rock seized the opportunity to open a small consignment store in Coeur D'Alene, Idaho, alongside his family. What began as a humble venture has now grown into the largest brick-and-mortar furniture, jewelry, and handbag consignment store in the country. Erik Rock's retail empire, Consign Furniture & Jewelry, sets new standards of excellence and has amassed significant sales figures. 

Alongside his business endeavors, Erik Rock is engaged in land development, real estate investing, mentoring, coaching, and public speaking. He emphasizes the power of mindset and believes that one's potential is limitless based on what they believe is possible. 

Despite achieving remarkable success, Erik Rock understands the importance of giving back. He serves on the board of the Make-A-Wish foundation and supports various charitable organizations, including Special Needs Recreation, Boys and Girls Club, and Kootenai Humane Society. 

Erik Rock's inspiring podcast, "Man on a Mission," shines a light on acts of service and explores important topics such as the fight against sex trafficking. Through his podcast, Erik Rock encourages authenticity, challenges mediocrity, and inspires individuals to live as heroes. 

Coeur D'Alene, Idaho, is the foundation of Erik Rock's journey, where he lives his dream life with his wife of 11 years, Janette Rock. He embraces the paradise surrounding him and continues to inspire others through his journey of perseverance, self-discovery, and unwavering dedication to making a positive impact.