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Hyundai and Dow Jones’ The Trust Unveil Year-Long Creative Campaign on History of Driving Human-Centric Transformation

CANNES, France, June 20, 2023 (GLOBE NEWSWIRE) -- Hyundai and The Trust, the award-winning creative content studio responsible for producing branded solutions for advertising partners of The Wall Street Journal, Barron’s and MarketWatch, today announced “Miles That Define Us” a custom campaign that brings to life Hyundai's commitment to social responsibility, emphasizing the profound human connection at the heart of its brand. Tony and Grammy Award-winning actor and singer, Leslie Odom Jr., is the host of the campaign and will be a mainstay throughout the series of short documentary-style films and engaging narratives.

By detailing Hyundai’s dedication to investing in mobility services and groundbreaking technology, “Miles That Define Us” aims to inspire consumers and business leaders alike, showcasing how core values can positively impact individuals on a personal level.

The first film will premiere at The Wall Street Journal's Journal House during the Cannes Lions International Festival of Creativity 2023 and will showcase the future of mobility. It tells the inspiring stories of real individuals facing modern mobility challenges and demonstrates how Hyundai's intuitive technologies are addressing global problems. From autonomous driving to advanced air mobility, Hyundai's solutions prioritize environmental responsibility and enhance the quality of life for countless individuals.

“We are proud to collaborate with Dow Jones and The Trust on this campaign. It emphasizes the transformative power mobility innovations can make in progressing humanity,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “And by prioritizing humanity and centering our actions on this principle, Hyundai is forging a brighter future for generations to come.”

“‘Miles That Define Us’ is a testament to the indispensable role of trusted news and information in guiding global leaders and decision-makers,” said Josh Stinchcomb, global chief revenue officer, Dow Jones and The Wall Street Journal. “The subjects explored and people featured in each story are inspirational, passionate, and relatable—a reflection of Hyundai's culture and decision-making."

Accompanying the film is an immersive exhibit at Journal House, which is also available to the public, created by The Trust in collaboration with Active Theory, a creative digital experiences agency recognized for building one-of-a-kind activations for prestigious brands. The exhibit, adapted from the Journal’s award-winning mixed-reality experience The Field, offers a multi-sensory 360° storytelling adventure, showcasing how Hyundai's product innovations are improving lives today and in the future. With poignant voiceovers and meticulously crafted graphics, this experience demonstrates how The Trust is adapting cutting-edge technologies to bring entertaining and informative storytelling concepts to life in virtual reality, making them more accessible to a global audience in the process.

For more information about “Miles That Define Us” and how Hyundai is empowering positive change for future generations, click here.

“Miles That Define Usis produced by The Trust, a commercial department of Dow Jones. The Wall Street Journal newsroom was not involved in the production of this content.

About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Hyundai Motor America
Hyundai Motor America focuses on ‘Progress for Humanity’ and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 830 dealers sold more than 724,000 vehicles in the U.S. in 2022, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

Ira Gabriel
Hyundai Motor America

Jessica Mara
Dow Jones


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