San Francisco, California – Law firm marketing company, Custom Legal Marketing, is honored to win a Telly Award for its video series “Schema for Lawyers.” The series, which focuses on helping law firms use schema markups to boost their SEO performance, is recognized for its originality and helpful insights in the legal marketing field.

The Telly Awards are given to outstanding video and television content across various screens. The award to Custom Legal Marketing acknowledges the firm’s work in providing educational content to legal professionals. The Bronze Telly Award was awarded to Custom Legal Marketing under the Instructional Social Video category.

The “Schema for Lawyers” series aims to break down the complex subject of schema markup into more approachable segments, offering law firms knowledge on how to improve their online visibility and search engine performance. The series addresses various aspects, from introductory information about schema markup to more advanced tactics specific to the legal sector.

While Google supports over 30 structured data types, Custom Legal Marketing co-founder, Jason Bland narrowed the focus of the series to schema markups that could benefit attorneys.

“Schemas are important and often underutilized by law firms even though they are incredibly easy to configure. I wanted to introduce firms and their marketing directors to the concept and show them how schema markups can help Google do a better job of organically promoting your content,” said Bland.

By winning the Telly Award, Custom Legal Marketing’s efforts in making technical SEO knowledge accessible to lawyers and their marketing teams are honored. The award is also added to a growing list of awards earned by the CLM Studio team. Custom Legal Marketing built a video and podcast studio in San Francisco in 2022.

Custom Legal Marketing’s Telly Award-winning video series sets a precedent for educational content in the realm of legal marketing, underlining the importance of advanced digital strategies in the current legal market.

The Telly Awards, established in 1979, are considered one of the premier awards honoring excellence in video and television across all screens. Entrants are judged by a group of over 200 industry experts and professionals, including advertising agencies, television stations, production companies, and networks, all of whom bring their expertise to the evaluation process. The awards celebrate a wide range of productions, from local and regional commercials to direct-to-consumer streaming content to social video and branded content. Being recognized with a Telly Award is a significant achievement that reflects a high standard of excellence in video production and storytelling.

The full Video Schema for Lawyers series can viewed here, or on YouTube. There are currently multiple features in production from CLM Studio that will be released later in the month.