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There are very few industries that have managed to grow at such an impressive pace in recent years as the beverage industry and there are some companies that are doing stellar work in that sector. One of the companies to fit the bill in that regard is Golden Grail Technology (OTCMKTS:GOGY).
The company is largely involved in building, growing, and streamlining its portfolio of beverages through responsible investments. Golden Grail is best known for going for brands with a proven track record of sales and loyal consumer following. In addition to that, the company also looks into the retail presence of the brand and the overall value proposition. In essence, Golden Grail is essentially interested in such beverage brands which want to graduate to the next level of growth.
For a company like Golden Grail, which depends heavily on retail presence in a big way, distribution is one of the key elements of its business and in recent times the company has been making rapid strides on that front.
This past Friday, the company was in the news after it announced that it had inked a distribution agreement for distributing Sway Energy with Full Circle Distributors. The agreement is with regard to the distribution of the product in Pennsylvania. Full Circle has been in business since as far back as 2010 and during that time it partnered with some of the biggest retailers in order to bring some of the highest quality products to the Pittsburgh market. The company has built up a strong distribution network which includes gas stations, grocery stores, convenience stores, gyms, universities, colleges, and hotels.
The Chief Executive Officer of Golden Grail Steve Hoffman spoke about the latest development as well. He noted that everyone at the company was pleased with the prospect of having teamed up with Full Circle.
He went on to add that it was one of the biggest distributors in Pittsburg and more importantly, the market lay within 500 miles of more than 50% of the population of the United States. Hence, it could be argued that the distribution partner for this area alone could open up a massive new market for Golden Grail’s product. Hoffman stated that the partnership could help the company in expanding the presence of the Sway Brand in the Northeastern region of the United States.
On the same day, the company announced the signing of another distribution agreement. The distribution agreement signed by Golden Grail was with Olympic Eagle Distributing and it was for the distribution of Sway Energy products in Washington State. Olympic Eagle is one of the biggest distributors in the Pacific Northwest and deals in a range of products including, non-alcoholic beverages, cider, craft beer, wine, spirits, and imported beer among others.
The company had signed distribution partnerships for the Pacific Northwest region not too long ago and the one with Olympic Eagle would only help it in strengthening its presence even further. Hoffman stated at the time that he was pleased with the development.
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