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Odyssey Attribution Announces Incrementality by Odyssey for Datorama on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

By: Newsfile

Amsterdam, Netherlands--(Newsfile Corp. - September 6, 2022) - Odyssey Attribution today announced it has launched its app on Salesforce AppExchange, empowering Salesforce customers to gain insights into their marketing data based on multi-touch attribution (MTA).

To view the full announcement, including downloadable images, bios, and more, click here.

Key Takeaways:

  • With Odyssey Attribution, marketers have access to a wide range of up-to-the-minute marketing analytics that allows them to quickly track which channels are delivering the most incremental value throughout their customer's buyer journey.
  • Odyssey Attribution helps marketers understand their customers' journey through the sales funnel with pin-point accuracy.
  • By analyzing each individual customer journey, Odyssey is able to apply multi-touch attribution at scale. And the most interesting aspect, by looking at data that's already collected through Google Analytics, Odyssey's insights are available within 24 hours after implementation.

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Click image above to view full announcement.

ABOUT ODYSSEY ATTRIBUTION Odyssey Attribution is a multi-touch attribution tool based on raw data pulled in from Google Analytics.  Odyssey is an impactful marketing tool for a wide range of brands that rely on large advertising budgets, including those in fashion, sports and retail, to drive incremental revenue across the entire customer journey. To learn more please visit: 


Kate Lacroix

Source: Odyssey Attribution

To view the source version of this press release, please visit

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