Electronic Arts Inc (NASDAQ:ERTS) announced today that new in-game content is available to download for its popular basketball videogame that is available in stores now -- NCAA® March Madness® 07. This new content has been developed exclusively for the Xbox 360™ video game and entertainment system and is now available on Xbox Live® Marketplace now.
For the first time ever, EA has created a Selection Sunday Bracket Pack that will feature a downloadable 65-team NCAA® Tournament bracket, allowing Xbox 360 users to update NCAA March Madness 07 with the just-announced official Selection Sunday brackets, accurate seedings and updated team ratings. Fans can authentically replicate the entire NCAA Tournament and play through the “virtual bracket” with their favorite team under the same conditions they’ll face throughout March Madness®. In addition, the Selection Sunday Bracket Pack will include the authentic Final Four® court from the Georgia Dome, where one team will be crowned NCAA Division I men’s basketball national champion on April 2, 2007.
In the new ratings developed for the NCAA March Madness 07 Selection Sunday Bracket Pack, the four No. 1 seeded teams in the tournament are defending champion University of Florida, University of North Carolina, University of Kansas, and The Ohio State University, as determined by the NCAA selection committee. However, according to a computerized simulation using the new team ratings and seedings, EA SPORTS predicts the Final Four teams will be the University of Florida and Pittsburgh University in one semifinal and the University of North Carolina against Texas A&M University in the other semifinal.
Go to www.marchmadness07.com to view more info about the Selection Sunday Bracket Pack that is available now on Xbox Live Marketplace, see the results of the EA SPORTS™ NCAA Tournament simulation, and download a printable bracket to track all the tournament action.
The market leader in basketball videogame sales, EA’s basketball franchises (NBA LIVE, NBA STREET and NCAA March Madness) have combined generated more than $1 billion in retail sales over the past 10 years#. NCAA March Madness is the No. 1 selling college basketball franchise.*
NCAA March Madness 07 was developed at EA Canada in Vancouver, B.C. The game is rated “E” (Everyone) by the ESRB. Download new screenshots at http://info.ea.com.
# according to NPD Data.
* Based on total franchise unit sales in 2006 according to NPD Data.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, Electronic Arts, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. All rights reserved. All names, logos, team icons, and mascots associated with the NCAA, universities, and conferences are the exclusive property of the respective institutions. NCAA and March Madness are trademarks or registered trademarks of the National Collegiate Athletic Association. Microsoft, Xbox, Xbox Live and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries.
About the NCAA®
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA Championships in Division I, II and III sports. For more information, go to www.ncaa.org.
