The Grand Ole Opry, the world's longest running broadcast, debuted on WSM radio in Nashville on this day in history, Nov. 28, 1925.
"The showcase was originally named the Barn Dance, after a Chicago radio program called the National Barn Dance that had begun broadcasting the previous year," according to History.com.
"Impressed by the popularity of the Chicago-based National Barn Dance, producers at WSM radio in Nashville decided to create their own version of the show to cater to southern audiences who could not receive the Chicago signal."
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The Barn Dance was renamed the Grand Ole Opry two years later, courtesy of an unscripted moment of on-air inspiration by host George D. Hay on Dec. 10, 1927.
"Following an NBC broadcast of Walter Damrosch's Music Appreciation Hour [a classical music program], Hay proclaimed on-air, ‘For the past hour we have been listening to the music taken largely from the Grand Opera, but from now on we will present the grand ole opry,'" writes the Opry website in its history of the moment that reshaped the future of American music.
Hay's turn of phrase, "grand ole opry," affecting a rural southern American accent, resonated with listeners and proved an instant sensation.
The Barn Dance broadcast was soon renamed the Grand Ole Opry — and has been going strong ever since.
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Hay "was a remarkable visionary and colorful romantic who played a vital role in the commercializing and promotion of country music," writes the Country Music Hall of Fame.
The Grand Ole Opry was originally broadcast from the fifth-floor radio station studio of the National Life & Accident Insurance Company in Nashville.
The growth of the Opry surged in 1932, when WSM, the first clear-channel station in Tennessee, added a 50,000-watt transmitter.
The new technology made WSM "a nation-spanning giant," says the station's website.
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Now, the Grand Ole Opry could be heard across large swaths of the country, far beyond its Nashville home.
It became a national institution.
The broadcast grew so popular that it moved to the Ryman Auditorium in downtown Nashville in 1943.
The Grand Ole Opry built its own theater and country-music campus, Opryland, in 1974, about 10 miles east of the city center.
The Opryland theater is still a showcase for American songcraft today, ranging from tradition Appalachian fiddlers to the top hit-makers in contemporary country music.
"Both the Grand Ole Opry and the National Barn Dance aired on Saturday nights and featured folk music, fiddling, and the relatively new genre of country-western music," reports History.com.
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"Both shows created a growing audience for a uniquely American style of music and were launching grounds for many of America’s most-loved musicians — the singing cowboy Gene Autry got his first big break on the National Barn Dance."
Johnny Cash, Loretta Lynn and Dolly Parton all generated national acclaim from early-career performances at the Grand Ole Opry.
A statue of Lynn, who died last month, stands outside Ryman Auditorium today.
Cash, as an unknown teenager in 1950, famously met future wife June Carter, already a celebrated country-music performer, backstage at Ryman Auditorium.
Their relationship would become one of the most celebrated romances in American pop-culture history.
Guinness World Records recognized the Grand Ole Opry as the world's longest-running broadcast in 2004.
The unique name Grand Ole Opry, created in a moment of inspiration by host Hay, solidified the broadcast's rural American identity that's been so critical to its success.
"Hay had a very romantic and nostalgic vision of rural life, music and culture, and he carefully cultivated that in the early Opry programming," Opry archivist Jen Larson told Fox News Digital.
