Skedadle has expanded its consumer engagement platform that allows brands to engage with hyper-alert users.
Aberdeen, United Kingdom - January 31, 2023 /PressCable/ —
The recently updated consumer engagement platform utilizes games designed to entertain users on their daily commutes. The app utilizes ethical marketing and offers a premium experience for both users and brands,
For more information, visit https://www.skedadle.com
The latest expansion of Skedadle’s platform coincides with an article published in the Houston Chronicle about successful ways to market brands. According to the report, customer engagement is an important aspect of marketing, but common techniques like pop-unders, intrusive ads, and ad overload tend to drive customers away instead of attracting them to the brand’s products and services. The trend is now towards giving customers a pleasant experience on a given platform, so they have a positive association with the brand being marketed.
Ethical marketing is at the core of Skedadle’s consumer engagement platform. As a company that offers games that consumers can play during their commute, they create a customer base of hyper-alert users who are more receptive to ads as they are completely focused on the screen. The ads are not intrusive or overloaded but are constantly being shown on the sidelines, so brands are assured that they get maximum exposure.
Skedadle provides a minimum of 30 seconds of ad exposure, while other gaming companies typically provide only five to fifteen seconds. Longer exposure gives brands more time to pique users’ interest, which has been proven to generate higher conversion rates than shorter ads.
Ad tracking is another key feature that Skedadle has. Not only does this allow clients to see the performance of their ads in real-time, but it also allows them to limit their ad budget. Brands have total control over how much they spend for every campaign and what user population they spend it on.
This type of marketing is more sustainable because it keeps users engaged and makes them regularly visit the platform. Skedadle also offers incentives for users who reach certain milestones, adding to the platform’s appeal.
“All brands, big or small, pay a fortune to advertise online. It’s just not effective. Between ad fraud and bots you simply cannot guarantee engagement, but we can,” a company representative said.
More information is available at https://www.skedadle.com
Contact Info:
Name: Anna Newman
Email: Send Email
Organization: Skedadle
Address: 7 Queen's Gardens, Aberdeen, Scotland AB15 4YD, United Kingdom
Website: https://www.skedadle.com/
Source: PressCable
Release ID: 89089398
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